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Travel and Hospitality Tech Outlook: Specials Magazine
As we spend more of our lives online, travel marketers must ensure they are launching effective campaigns that both engage and convert – particularly true now given the large demand for travel as the world continues to reopen. Breaking through with your unique story in today’s content-heavy world and creating meaningful connections with travelers may feel daunting, but with the right data and an insights-led approach, travel brands can face this challenge head-on. Data is a critical cornerstone in developing and executing marketing strategies – from informing tactics and delivering personalized consumer experiences to measurement and reporting. Data can also impact the way we think about and develop the creative elements of a campaign and help reveal opportunities to create meaningful engagement with travelers. Understanding Your Audience It is important to identify and understand your target audience. Leaning into your own data is key to understanding your audience’s travel behaviors and preferences and working with strategic partners to access custom industry studies can help fill the data gaps or provide a more holistic view. Through a combination of both first-party data and insights from industry research, you can paint a more complete picture of travel shoppers and the latest influences on their travel purchases, such as a growing interest in sustainable travel options, as well as more meaningful and conscientious travel experiences. It’s also important to keep in mind that the way travelers shop, along with their mindsets and behaviors, has shifted significantly since the beginning of the pandemic, and continues to do so. Understanding these shifts is critical to informing not only your marketing creative, but your overall strategy. For example, our first-party data from Q2 showed that travelers are continuing to search for trips in the near term, as illustrated by 15percent quarter-over-quarter growth in the 61-to-90-day window. However, w
Hotel Management Services
The small lodging sector can be an undervalued and overlooked resource in the hospitality community, with the larger hotel management companies focusing on big-box brands and franchises. HP Hospitality takes a different approach than other management and investment companies by driving and developing capital for investors to purchase small lodgings. In addition, the company offers third-party management for small lodging owners seeking maximum return on their investment. Small lodging properties, or hotels with between 7 and 50 rooms, have a unique place in high-travel destinations like the Florida Keys. The problem, however, is that smaller hotels often miss out on the benefits of scale in their operations seen by big brands and franchises. A single small lodging property of around 20 to 25 rooms does not have access to the latest technology across the board, teams that focus on sales and marketing, or effective recruitment. HP Hospitality’s third-party management services deliver
Hotel Management and Development Services
Maintaining client relationships is paramount for business success, and nowhere is this truer than in the hospitality industry, where guest experiences are critical to a hotel’s reputation and overall market performance. Enter Athena Hospitality Group, a full-turnkey hotel management company that helps clients achieve sustainable success through customer-centric services. “We believe that hospitality brands should foster lasting relationships that deliver maximum value for every single transaction instead of solely focusing on profitability,” Jay Patel, CEO of Athena Hospitality Group. Although a young company founded in 2020, Athena’s principles are built upon fifty years of experience in all aspects of the hospitality industry. This expertise across the construction, operations, branding, and finance elements of handling limited and full-service hotel brands, combined with its goal-oriented and initiative-driven approach to customer engagements, enables the group to offer
Hotel Management Company
Huntington Hotel Group (HHG) specializes in developing and managing premium-brand select-service hotels. Prioritizing a hands-on management approach builds meaningful relationships among staff, clients, and guests, fostering a culture rooted in genuine connections. HHG’s dedication to cultivating solid relationships has translated into impressive tenure rates, high guest satisfaction scores and exceptional levels of engagement across its properties—setting a benchmark for excellence in the hospitality industry. “Our hands-on approach ensures an optimal balance between management and strategic support from the corporate office to maintain high standards and efficiency across all properties,” says Toby Cheng, VP of Sales & Marketing. HHG’s management strategy focuses on maintaining a small, carefully curated portfolio. Since its inception, the company has developed 27 hotels and operates around 22 across seven states. It ensures that each property— owned or managed—receiv
CXO INSIGHTS
The Value of Leisure Travel Advisors to Hospitality Companies
John Ische, Chief Information Officer, Apple Leisure Group
Providing the Medium between Technology and Service
Paul Tubb, Director of IT at The Fairmont Dallas
The Power of Active Listening in the Hotel Industry
Ignacio Daponte, Hotel Manager, Sonesta Hotels
Crafting Unforgettable Stays
Julien Berrut, Director of Guest Relations at InterContinental Hotels & Resorts
The Intersection of Technology, Luxury, and Old-School Hospitality
Shawn Arnold, Area Director of Information Technology, CoralTree Hospitality
IN FOCUS
Hospitality Marketing: Building Connections in a Competitive Industry
Hospitality marketing is essential for building brand identity, attracting guests, and fostering loyalty through innovative strategies.
Keynote Speakers Revealed: Industry Heavyweights to Headline G2E Asia Conference and Asian IR Summit
The G2E Asia Conference and Asian IR Summit are set to return this May, bringing top industry leaders together to tackle the most pressing issues and opportunities within the entertainment and integrated resort sectors.
EDITORIAL
The Seamless Rise of Smart Travel
What sets today’s experience apart is how travel is becoming more responsive and personalized. Hotels are adopting touchless check-ins, digital room keys, facial recognition and even smart room environments that adjust to guest preferences before arrival. If a flight is delayed, the hotel is notified automatically, dinner reservations are rescheduled and alternate transport is suggested without manual intervention. This is more than automation, it’s hospitality anticipating human needs. And now, it’s also about conscience. Sustainability has become integral to the tech stack, with apps that track a traveler’s carbon footprint, recommend green lodging options and enable emission offsets with a tap. The new travel experience is fast, flexible and future-ready—designed around the traveler, not just the trip.
Driven by these trends, the global travel and hospitality market is poised to reach $1.11 and $7.23 trillion by 2029, growing at a CAGR of 3.91 percent and 6.1 percent, respectively.
This edition provides insights into recent travel and hospitality developments and how companies offer services aligned with the latest trends.
The magazine features thought leadership articles from Scott Perlmutter, Vice President of Operations at Highgate, highlighting how leveraging contactless, data-driven technologies while prioritizing team communication skills enables hotels to achieve the perfect balance between operational efficiency and genuinely personalized hospitality. Julien Berrut, Director of Guest Relations at InterContinental Hotels & Resorts, sheds light on how deeply personalized, proactive guest care—rooted in tradition, attention to detail and thoughtful gestures—creates unforgettable stays and lasting loyalty.
In this edition featuring the best travel and hospitality companies, we hope you find the right partner to meet your organization’s needs. Let us know your thoughts!
