Past Issues
Hospitality Marketing Special- October, 2022
Contents
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8
Back to Basics - One Simple Approach to Winning Guests through Digital Marketing
Jason Abdullah, Corporate Director of Digital Marketing, Pacific Hospitality Group
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15
Technology in Hospitality Industry: Prospects and Challenges
Lori Kiel, Chief Commercial Officer (CCO), The Kessler Collection
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19
Consumer-Direct Business Strategy
Danny Rose, SVP, E-Commerce, Advertising & Digital Marketing, Playa Hotels & Resorts
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23
Adapting to the Changing Consumer Behavior
Dillard Westmoreland, Director of IT, Nemacolin
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27
Adapting to Consumer Demands: the Hotel Booking Perspective
John Pelant, EVP Chief Technology Officer, CWT
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32
Ancillary Revenues: Investing in the Future of Hotel Distribution
Rhett Hirko, Global Vice President, Revenue Optimization, Preferred Hotels & Resorts
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34
With Technological Advancements Come Challenges that Need to be Overcome
Deanne Chang, Director of Revenue Management, Langham Hospitality Group