| | 8 TRAVEL AND HOSPITALITY TECH OUTLOOKAPRIL - JUNE 2022THAT NEED TO BE OVERCOMEIN MYOPINIONWITH TECHNOLOGICAL ADVANCEMENTS COMEWith the constant improvements in technology and the seemingly up to date consumer, technology undoubtedly increases efficiency and opens new opportunities in every aspect of the hospitality industry. Recent advancements have allowed hotels to efficiently offer a variety of contactless procedures such as check-in and check-out, in-room delivery, payment and mobile keys, all of which have only grown in popularity significantly over the last two years due to the COVID-19 pandemic. Prior to the pandemic, a study by A.T. Kearney found that acceptance of contact-less technology among American consumers was only at three percent in 2018, compared to the UK,where approval reached 65 percent. Fast forward to 2022 and contactless commerce, including contactless payments, QR codes, etc., has skyrocketed. The reality of the pandemic forced our industry to embrace and implement this new technology at an accelerated rate.Although there are many benefits to technological advancements, especially those that have helped us adapt to the "new normal', this abundance of By Deanne Chang, Director of Revenue Management, Langham Hospitality Group
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