| | 6 TRAVEL & HOSPITALITY TECH OUTLOOKJULY - SEPTEMBER 2020 July - September, 2020, Volume 02 - Issue - 02 Published by ValleyMedia, Inc. To subscribe to Trave and Hospitality CIO OutlookVisit www.travelnhospitalitytech.comManaging EditorJudy ChristinEditorial StaffSalesEmail: Alex D'SouzaJoe PattrickVisualizerDavid Fernandesdavid@travelnhospitalitytech.comeditor@travelnhospitalitytech.comsales@travelnhospitalitytech.commarketing@travelnhospitalitytech.comEditorialJudy ChristinManaging EditorTravel needs, behaviors, and wants continue to evolve into the next decade. It is not just online bookings that have risen drastically over the past decade, but there has also been an increasing demand for personalized travel and booking. To keep up with this trend, hotels are embedding personalization into their websites and booking portals, delivering personalized notifications in dynamic widgets and enhanced unavailability announcements underlining the best offers based on the customer's previous searches and booking behaviors.As an increasing number of hotel visitors nowadays are checking the hotel website to look for more information before making any reservations, hoteliers are stepping up to the game by adorning their websites with visually appealing content and visible announcement of their best offers. Most hotels are also beginning to upgrade their booking engines with optimized loading speed and price listings that are more uniform with those on the payments page to make the booking and reservation journey a pleasing experience for the customer. But an increasing number of guests are also completing their bookings through their smartphones. So, hoteliers ensure that their websites are mobile-friendly as well. Moreover, as mobile check-ins are becoming more commonplace, hoteliers are exploring the concept of digital room keys and similar technologies that can be available directly on the guest' smartphones.The accommodation itself is evolving from traditional hotels to rentals and even underwater establishments. Platforms such as Airbnb are enabling all sorts of accommodation providers to get in touch with a broad audience online. As the growing array of devices, customized solutions, and the accompanying infrastructure integrate on this transformative journey, booking and reservation solution providers continue investing in new technologies to offer their services. The industry needs to be well geared to leverage the use of the same. Encompassing the finer details of these developments, solutions, and services, we present to you the views and insights of some of the leading practitioners and innovators in technology, revolutionizing the booking and reservation sector.Let us know your thoughts.Embedding Personalization for TravelersCopyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffJulia ThomasMatthew JacobVictor MorrisAsher blake
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