| | 9TRAVEL AND HOSPITALITY TECH OUTLOOKJUNE 2025brands in the market, and we have also been pioneers in trying to test what was disruptive, which has given us the possibility to generate great ideas. Hospitality is an industry where there are thousands of solutions for thousands of things; the core business is in our front end, and for something to work well, there must be a robust and easy integration. This has a direct impact on the customer, whether they are a user of it or not.To make sure that something aligns with your needs, it is very important to spend some time analysing and testing the solution before putting it into production. You also must be brave and take a risk on what you see as disruptive but with a clear projection to the industry, that is, that sooner or later it will be a necessity for everyone.Ensuring Alignment of Technology with Unique NeedsIn Room Mate Hotels there have been many projects to be proud of. Being this a medium directed to the world of information technology, I have to highlight and put one in value was when I decided to have full control of our systems in 2012, creating a hybrid of public cloud and private cloud, in other words, an ecosystem that would give us autonomy and full scalability. Obviously, now in 2024 and many solutions are moving to native public cloud as a service, but for 12 years has been a cornerstone, well, that part that is not seen of the iceberg that holds everything. Obviously, we have been migrating everything as functionality increases and there are many improvements.Now we are living a revolution with the AI, and every day we know new use cases that surprise us all. We live in a world where technology advances very fast and it is something that generates us vertigo or fears; this has always been so, and then when we want to realise it, we use it daily and it is part of our day to day.Advice for CIOs in the Hospitality SectorI think there is an aura of collaboration and help in the DNA of those of us who are dedicated to this; we are a sector that helps each other a lot. During this time, there have been many people who have called me to ask what I would do in their place. I would tell them to know how to surround themselves with partners and a good team that add value to the company and its processes. The idea is not to replace humans; the idea is to make humans better, take them away from regular tasks, and spend their time improving customer experience or involved in projects that add value. This will improve the company and, most importantly, its results. You also must be brave and take a risk on what you see as disruptive but with a clear projection to the industry, that is, that sooner or later it will be a necessity for everyone
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