| | 8 TRAVEL AND HOSPITALITY TECH OUTLOOKMARCH - 2022IN MY OPINIONBy Erin Levzow, CMO/VP of Marketing, Del Taco RestaurantsRETHINKING CUSTOMER LOYALTY PROGRAMS IN THE DIGITAL AGE Erin Levzow is Vice President of Marketing Technology for Del Taco Restaurants. Prior to her current role, Erin was the CMO for Marcus Hotels & Resorts. In addition, Levzow has served as vice president of customer relationship marketing (CRM), loyalty, and marketing for Hathway in Austin, Texas, a customer service experience company specializing in helping billion-dollar brands develop mobile-first strategies. Levzow's extensive marketing and digital experience includes serving as senior director of digital, social, CRM, and e-commerce for Wingstop Restaurants in Dallas, Texas, and serving as vice president of marketing and technology for Freebirds World Burrito, where she oversaw the marketing initiatives for nearly 100 restaurant chains. Levzow began her career at Caesars Entertainment in Las Vegas and went on to work for MGM Resorts International and Palms Casino Resort & Palms Place Hotel and Spa.She received a bachelor's degree from Illinois State University and holds a Master's Marketing Strategy Certificate from the Johnson Graduate School of Management at Cornell University. Levzow brings a breadth of experience in marketing, marketing technology, mobile apps, ordering technology, and building loyalty and rewards programs across multiple industries. In her Vice President role at Del Taco, Levzow will lead the marketing technology team by developing strategic, integrated programs to drive consumer loyalty and increase visit frequency. She is responsible for the Del Taco Mobile App, CRM (Customer Relationship Management) approach, third party delivery partnerships, digital ordering. In addition, she will help identify and lead other digital initiatives and emerging technology opportunities.Ask lots of questions and never stop learning. It helps you uncover the challenges you're facing and generate better solutions to solve those problemsErin Levzow
< Page 7 | Page 9 >