IN MY OPINIONCXO INSIGHTSCIO INSIGHTS08The Power of Influencer MarketingAli Ozbay,Regional Director of Marketing & Communications, Gulf Countries,Rixos Hotels GulfJason Abdullah,Corporate Director of Digital Marketing,Pacific Hospitality GroupBack to Basics ­ One Simple Approach to Winning Guests through Digital Marketing20Janet Law, Senior Manager, Digital Marketing, Berjaya Hotels & ResortsEmbracing Digitalization ­Stepping into the New Normal18Danier Bouza,Global Director,Pricing Strategy and Revenue Management,ArriviaThe Future of Modern Luxury:New Challenges and Opportunities for Hotel Managers16Danny Rose,SVP, E-Commerce,Advertising & Digital Marketing,Playa Hotels & ResortsConsumer-Direct Business Strategy26Andy Dulka,Chief Information Officer,Restaurant TechnologiesMaking Restaurants and Kitchens Safer, Smarter and Sustainable22Dillard Westmoreland,Director of IT,NemacolinAdapting to the Changing Consumer Behaviour24Jason Pirock,Vice President Marketing,Aparium Hotel GroupSuccess Strategies for Direct Booking14
< Page 4 | Page 6 >