| | 9TRAVEL AND HOSPITALITY TECH OUTLOOKMARCH - 2023individual accounts, we are happy and satisfied with the deliverables.From time to time, we do tactical campaigns and try to drive sales through more targeted efforts. We do this by focusing on new accounts that we are not present or visible on any platform. The most recent one was in Portugal, where we invited multiple Portuguese influencers and, in return, had direct bookings from this region shortly after.If your sole goal is to measure actual conversions, you can use affiliate links to measure their strength. You can track impressions and engagement. By monitoring traffic before, during and after the campaign, you can see if they can successfully fulfill your KPI metrics. However, we do not solely go after commercial metrics. Visually engaging and meaningful content are paramount for us. Creating beautiful content which might help the next guest to decide whether to book with you or not is crucial. Not every piece of content will have a direct effect on bookings. .Rixos Hotels has been strategizing on influencer marketing from the early years, and it plays an essential role in our 360 marketing plan. From a content creation perspective, I get a better return with influencers than commissioning a similar job to a production company. ROI for us is readily justifiable, and we want this to be a longer term relationship with the influencer, not just a single transaction. Ali OzbayRixos Hotels has been strategizing oninfluencer marketing from the early years,and it plays an essential role in our 360 marketing plan
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