| | 1TRAVEL AND HOSPITALITY TECH OUTLOOKSEPTEMBER 2024www.tr a v elnhospit alityt ec h.comISSN 2836-3299SEPTEMBER - 16 - 2024NAVIGATING DIGITAL TRANSFORMATION IN MODERN TOURISMSMART HOSPITALITYEUROPE SPECIAL EDITIONEster Abad, Head of Digital Change Management & PMO | Digital Transformation, Meliá Hotels International
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