Since technology has provided smart homes for people to reside, it is natural for guests to expect the same level of intelligence in the hotel rooms that they stay in while traveling.
FREMONT, CA: In the digital world, people are now welcoming IoT into their lives by connecting devices all around starting from phones, TVs, security systems to household materials like thermostats, lighting, and coffee makers. The rising demands of the customers make IoT the next big thing in the hospitality industry.
To match up with the increasing expectations of the consumers, a vast number of hotels have started implementing IoT solutions to collect relevant data and perform diverse activities. The hoteliers leverage multiple technologies and devices, including sensors, networks, artificial intelligence (AI), augmented reality (AR), and others to enhance the customer experience and increase their engagement. The initiatives eventually help in the growth of the business, trigger the revenue productions, improve efficiency and information security, and all in all, carry out everything cost-effectively.
At many places, hotels have made use of virtual reality, which helps the customer to view the entire room even before they book them. Many resorts have leveraged various applications to build an interactive experience with the guest that allows them to juxtapose themselves into exciting games within the entire property like a treasure hunt. Through these fun activities, the guest will be able to explore the place and have the benefit of covering the whole property entertainingly. A few hotels have installed technologies in their lobbies that can perform facial recognition and biometrics. They help the staff to personalize the interactions with the guest by thanking frequent customers and welcoming the new ones to the property. The customized human conversations are considered to be the heart of every hotel, which can be enhanced by the IoT solutions.
Raising Customer Experience:
In a world where consumers are leading an extremely digital way of life, the hotels are also attempting to ensure that their properties are built with similar advanced technologies. Numerous inns have made sure that the customers get to manage most of their choices on the smartphone from their homes at the time of booking. Once they arrive at the property, they can again use their mobile apps to fulfill their requirements, like selecting a specific room or tracking their room-service. Several IoT developments facilitate guests with the option of using their devices to control their room features, such as controlling the temperature or the lights of the space. The solutions can also notify the staff whenever a guest raises a room-service request or checked-out of the property so that they prepare the room for the next occupant.
Leveraging Asset Tracking System:
One of the essential features of an IoT solution is managing the assets and the inventory in real-time, which has helped the hotels big time. Moreover, with the help of IoT, hoteliers can resolve any venerability between the guests and staff. Utilization of the connected asset trackers installed in the property can accelerate different processes like lessening the wait times for luggage carts. Furthermore, the trackers can alert the hotel staff to room service trays, which are left on the corridors.
Bringing Energy and Cost Efficiency:
IoT can be a game-changer when it comes to energy efficiency as the technology can successfully identify the problems in the surroundings like water-leaks or air-quality and mend them before the guests arrive. IoT-driven sensors can turn the lights on/off, depending on the occupancy of the room automatically and can also control the energy consumption of the place. They can help in initiating sustainability supports, along with providing helpful insights to operate the hotel more cost-effectively.
Prioritizing the VIPs:
IoT solutions can help in serving the priority guests by using biometric tokens that run facial recognition, queue management algorithms, and predictive analytics. The solutions can update the registration and badge verification procedures as well as safeguard the personal information of the VIP guest.
Inns that utilize the IoT can boost their customer engagement system and create brand loyalty. Besides, they can function cost-effectively by increasing the productivity for the work performed by the staff and ultimately steer business growth.