The pandemic's challenges have unintentionally changed the hospitality industry in terms of consumer expectations, supporting many hotels in becoming much more technology friendly.

FREMONT, CA: The COVID-19 pandemic problem has not only brought obstacles and constraints to the hospitality business, but it has also indicated what has outlived its usefulness and should be abandoned, as well as what should receive greater attention in the future. The challenges caused by pandemic have unintentionally transformed the hospitality business in the context of client needs, assisting many hotels to become much more technologically-friendly.

Even before the epidemic, innovative technical solutions like internet booking systems were actively adopted by hotels and travelers alike. These services are continually evolving, and new and intriguing systems emerge to save money for both the traveler and the hotel by negotiating a price that suits both. Furthermore, these platforms offer a comprehensive marketing strategy that combines Google, Facebook, and Instagram to boost the hotel business's online booking potential.

Customers have shown a strong interest in technology such as contactless payments, digital messaging, self-service check-in, and smartphone-activated room keys in recent years, in addition to online booking systems. However, there was no immediate need for these services, and most hotels could not provide them until the pandemic's issues surfaced. Interestingly, even though many contactless services were introduced out of necessity, they appear to assist hotels in improving the service experience and engaging with their clients in a more customized manner.

Given all of the current obstacles and constraints, the COVID-19 pandemic has presented an excellent opportunity for the hotel industry to engage in innovative contactless technology solutions. However, two criteria must always be considered before making an investment. First and foremost, it is strategic thinking: customers' demands have changed as a result of the epidemic, thus guests' new objectives and what they pay attention to while picking accommodations should be taken into account. The second criterion is the ability to withstand the test of time: some of today's most popular technology will enable hotels to provide even better experiences after the pandemic has passed. As a result, it is essential to invest in technology that will remain popular in the next years and will aid in effectively meeting the changing needs of guests.

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