The use of management systems to monitor and maximize revenues, customer interactions, property, channels, and reputation progressively shapes hotel operations. Solutions that are mobile, cloud-based, and integrated are in high demand.

FREMONT, CA: What are the most recent hospitality sector developments? It goes without saying that the coronavirus outbreak and subsequent safety measures have had a substantial impact on hospitality and will undoubtedly continue to do so in 2021 and beyond.

The top trends in the hospitality industry are given below:

Automation and Technology

This wide, overarching category incorporates technology advancements such as those that have reduced wait times, ‘outsourced’ menial labor to robots, and used big data to enhance procedures, among other things. AI-powered chatbots have proven to be a valuable customer support asset, both during the booking process and in response to frequently asked inquiries about COVID-19 safety measures.

The use of management systems to monitor and maximize revenues, customer interactions, property, channels, and reputation progressively shapes hotel operations. Solutions that are mobile, cloud-based, and integrated are in high demand. Not to mention the growing relevance of integrated messaging, predictive analytics, customer profiling, and middleware, which aims to link diverse systems together.

Virtual and Augmented Reality

Following the trend toward aesthetically appealing material, it seems only natural that businesses in the hospitality industry would want to capitalize on features like virtual tours, which allow customers to imagine themselves in a digital environment. Videos of restaurant ambiance, beautiful tiny café terraces surrounded by flora, or hotel beachfront sites, for example, are definitely the ticket to make a business stand out this year. As always, keeping the entry barrier low is critical to reaching the widest potential audience with virtual reality content: making content accessible on a range of devices without the use of a VR headset.

Once on site, visitors should be able to use their trusty sidekick—their smartphone—to summon extra information by simply pointing it at real-world artifacts. Augmented reality enhances in-person environments with graphical or informative overlays. Guests can use the app to access restaurant opening times, reviews, interactive tourist information maps, and even produce user-generated content once they have downloaded the app.

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