Artificial intelligence in hotels isn't a pipe dream. It's a reality for many top brands today.
FREMONT, CA: The hotel industry uses AI for revenue management, guest experience, and automation of daily operations. To use AI in hotels, managers must consider their available budget, guest feedback, and future growth plans as new technologies enter the market almost daily.
The following nine examples illustrate how hotels can benefit from artificial intelligence:
Provide concierge services powered by artificial intelligence
Some hotels employ artificial intelligence concierges to check guests in and out, order room service, and respond to guest inquiries 24 hours a day. Hotels implement chatbots to ensure consistency in guest experiences and free up front desk staff to provide the best possible service to physically present guests.
Transform pricing into hyper dynamic pricing
Booking engines can use hyper dynamic pricing to automatically search social media, previous user data, and even global news to display rates that maximize earning potential. For instance, if a large conference nearby fills all available hotel rooms, the artificially intelligent software will immediately adjust prices to reflect the increased demand.
Forecast utility usage
Hoteliers can optimize revenue management using energy, water, and waste monitoring tools while also helping the environment.
Adopt group reservation software
Some hoteliers leverage innovative technology to maximize existing business’ sales potential, enhance the booking experience, and organize all related departments seamlessly. Hoteliers also require group booking software that enables them to work more efficiently and effectively.
Create actionable reviews
Hoteliers must learn about their customers by reading their reviews on popular hotel review sites. Machine learning (a subset of artificial intelligence) enables the automated collection, storage, and analysis of data from various online sources. Luxury hotel brands use these customer reviews to personalize guest experiences from booking to dining. In one instance, they discovered that guests were far more interested in breakfast than in dinner as a meal, typically where hotels differentiate themselves by offering a fine dining experience.
Employ translators via chatbots
According to the location, chatbot translators can quickly identify the languages spoken by website visitors. Additionally, they can translate scripts on the fly and manage concurrent guest inquiries from around the world.
Innovative event diagramming
Artificial intelligence for hotels is available in a variety of forms. Hoteliers can use layouts from any previously held events, host virtual walkthroughs, and collaborate with multiple teams simultaneously in one location to create 3D diagrams of event spaces to attract guests.
Allow guests to be checked in by robots
Customer service robots can answer questions, complete simple booking tasks to enhance guests’ experience. Additionally, the AI model can also learn from and adapt to guests accordingly.
Make hiring more intelligent
Recruiters in the hospitality industry are utilizing machine learning to hire hotel employees in ways beyond the traditional resume model. Some leading hotel brands have recruited thousands of employees using personality profiles of current team members and gamification-based tests.