The hospitality industry has accepted the adoption of smart technology readily and is using the same in enhancing customer experience. The use of the emerging technology fits seamlessly into the industry with its ability to identify loopholes in the previously existing systems and bring in changes that rectify the same while simultaneously lowering costs and driving profits.
In the arena of hospitality, smart thermostats and occupancy sensors use Machine Learning algorithms that analyze local weather patterns, thermodynamics, and peak demand loads, thus reducing the energy consumption by 20 percent. Smart light systems allow hoteliers to understand energy needs and automate consumption by adapt to real-time occupancy changes.
With the acceptance of IoT technology, the hospitality industry can identify the faulty operations of management services. For example, an IoT-enabled water meter has the ability to detect and report water management, while HVAC (Heating, ventilation, and air conditioning) can give critical alerts to the engineering team whenever necessary. Applying the current trends of technology into hospitality services also reduces the labour costs while enhancing guest satisfaction.
With big data, hoteliers can provide guests with personalized services that increase customer retention, engagement, and acquisition. Furthermore, some hotels are equipped with smart sensors and apps to grant advance booking of parking spots, thus minimizing customer troubles in the parking area. In such a scenario, security becomes a major concern—the solutions used need to be equipped to protect personal customer data and avoid data breaches that jeopardise customer safety.
Hotels have improved their management services by providing seamless self check-in/check-outs with mobile access, a technology that alerts hotel staff when guests arrive and aids in offering appropriate upgrades within less time to improve their overall experience. As online review and rating of hotels become commonplace, the need to enhance hospitality services and the customer experience as a whole emerges to attract more customers.
By 2020, the hospitality industry will be utilizing smart technologies like customer surveys, smart loyalty program management, and smart hotel management, which will put guest needs first and foremost, and deliver an exceptional experience.