Brands ought to embrace the new technologies like the cloud or direct internet access (DIA) configurations or even a combination of new and legacy architectures supported by SD-WAN.

Fremont, CA: Hospitality brands are striving hard to put them at the forefront, especially to convince Gen Z and Millennial guests to meet their demands behind expectations. Technology makes it possible, enabling the transformation in the hospitality sector beyond aesthetics. It has impacted everything, including staff interactions allowing the guests to experience all the comfort from within their room. Therefore, a hotel should not only be a place where one rests his/her head, but also be a place to enjoy. One perfect example would be the Harry Potter Hotel, London, whose real name is Georgian House, known for its famous inspiration. Here, the rooms have been decorated to emulate the appearance and atmosphere of the Hogwarts, wizarding school. It is a place to be visited by Harry Potter fans.

Features like this inspire guests to prolong their stay. Recently, the micro-hotel trend is going on, which is designed for guests who want a hotel that does not forsake style for a lower price point. It is for people who do not want to spend a lot of money on a hotel but want a great experience. The designers of these projects create a high-performance hotel for people. A micro-hotel in Boston employs smart television and an iPad that greets guests by name. This is possible by syncing the guest profile with check-in kiosks at the front desk using smart technology. Of all, the real outcome lies in delivering essentials like free guest Wi-Fi that calls for active network management to meet the guests’ expectations.

Integrating all the technologies and enormous amount of data the hotels create and collect requires a scalable and agile network infrastructure. However, for all activities, including third-party reservation services, quick-access to user profiles, and aligning a guest’s social media channels with devices in their room requires clear network visibility.

Establishing connectivity is of paramount importance in driving business such that brands are in the hunt for technologies that have already left positive influences in other sectors. For instance, global hotel brands now connect their widely spread branches via a corporate-wide area network (WAN), supporting most of the tools that hoteliers need to keep guests happy. Notwithstanding, supporting this complex network of locations, applications, and users require the support of IT teams for hotels mitigating the disadvantages with past generations of network architectures. Brands need to embrace the new technologies like the cloud or direct internet access (DIA) configurations or even a combination of new and legacy architectures supported by SD-WAN.

For starters, global brands need to leverage an array of cloud vendors and ISPs to support and deliver across the network. Yet, there exist drawbacks with the lack of visibility into what is happening locally at each remote location. While the old network architecture that was based around a data center and VPNs allowed IT to have insight into the entire delivery path of the apps, IT teams are hindered from that visibility when they depend on cloud and DIA exclusively. If one branch location is experiencing reduced latency compared to other areas, IT will need a monitoring solution that delivers visibility along each network path to pinpoint the actual cause of the issue and to resolve it. It also enables ensuring that Wi-Fi is getting provided with a minimal delay at each of the brand’s branch locations, too.

Instead of supporting a local IT team at each hotel in a brand’s portfolio, a comprehensive network performance monitoring solution should be able to see past local firewalls and into the LAN, giving a centralized IT operation a “local perspective” to identify potential issues isolated to one location on the network. This includes the personal apps of guests using a specific location’s Wi-Fi; in other words, making sure visiting children have access to streaming services or messaging after a long journey that may have left them grumpy.

It is especially important that any monitoring solution a hotel leverages breaks down the barriers to visibility across the network where issues are hindering performance while leveraging network capacity. It is the only way these companies will be able to keep up with ever-changing consumer tastes in a global market where connectivity plays a vital role.

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