Daniel Simmons, Chief Commercial Officer and Mark Lewis, Chief Executive Officer
By offering dedicated and tailoreddistribution, revenue, sales, and marketingservices and consultancy, HotelREZ Hotels& Resorts is allowing hotels, independentproperties, apartments, small groups, andprivate label clients to compete globally.
Established in 2004 by Mark Lewis,an experienced hospitality industryprofessional and entrepreneur, HotelREZhas become one of the leading hotelrepresentation companies dedicated tomarketing and connecting independentproperties with bookers worldwide.
Our commitment to the highest quality of representation along with global partnerships, demand generation and marketing programmes underpin our members revenue growth and most importantly ROI
Helping Independent HotelsCompete Worldwide
A company that has won numerous globalawards, HotelREZ enables independent hotelsand groups to generate significant revenue peravailable room (RevPAR).
HotelREZ’s GDS distribution opens uphotels to a wide range of potential newcustomers, such as corporate bookers orconsortia and travel management companies.Once a hotel is live on the GDS, the HotelREZteam works with them to increase revenuethrough participation in sales and marketingactivities while advising them on competitivepricing strategies.
Its robust solution thoroughly analyzesall competitive metrics, cross-referencing thebookings from agents and corporations withrespect to the facilities and amenities in theproperty. As a result, hoteliers are able to caterto every need and demand that a visitor mighthave and maintain a picture-perfect image.A dedicated account manager is assignedto verify clients’ data based on local and globaltravel trends. This helps clients display therelevant rates and images through the right channelsand ensures that hotel reviews are visible to potentialguests. HotelREZ employs a flexible approach, holdingregular meetings with property owners and enablingthem to act quickly when change is required.
“We enable accommodation providers to identifythe needs specific to their market and property typeand deliver the right distribution mix,” says DanielSimmons Chief Commercial Officer at HotelREZ.
Putting Member Properties in theBest LightAs a global partner of Sabre—an online travel agencycorporation—HotelREZ offers channel managers afully interfaced CRS, revenue management system(RMS), and property management system (PMS) viatheir REZswitch API layer. HotelREZ has integratedSabre’s SynXis Central Reservations and deviceresponsivebooking engine, giving customers accessto industry-leading technology.
HotelREZ allows hotels to distribute their ratesand inventory to over 400 online channels worldwide,including major GDS systems, hundreds of onlinetravel agencies (OTAs), metasearch engines, and callcenters.
”To HotelREZ, hotel representation means complete revenue management, consistent marketing of core nd niche segments, as well as preferred global relationships with every sector of the demand community”
HotelREZ is able to create a white-label CRS environmentwith a custom API REZswitch, enabling integrations withmodern property management systems like Mews, and Apaleo.
These integrations help HotelREZ to use the right statisticsfor yield management and channel management that reducethe cost of distribution and improve the ROI.
Enabling HotelREZ to produce the optimum outcomes forclients, its team of experts who can support travel managersthroughout the Request for Proposals (RFP) process utilising itsproprietary content and RFP management tool REZtoMarket &Cvent (Lanyon) Publisher. It caters to many 3 to 5-star propertiesand ensures that these hotels are at the top of the GDS amongthe high-end leisure sector and visible to more than 750,000agents worldwide. Currently, it has a strong client base of over2,500 independent hotels in more than100 countries.
Apart from its tailored distribution,revenue, and sales services, HotelREZoffers a wide range of hotel marketingand consultancy services.
Hoteliers can utilize its design team to build their website andcreate email campaigns and hotel collateral. It also helps generateawareness about special promotional rates by connecting to affiliatenetworks and travel metasearch websites such as TripAdvisior, Kayakand Google. The company’s metasearch partners list member hotelswith a direct booking link to either the HotelREZ booking website orthe hotel’s own website if clients are using the REZbooker bookingengine. The company also reviews every expense involved inmarketing and advertising and whether on a CPC or CPA model.We achieve higher awareness for our clients, differentiatingproperties from their competitors, building a strong brand image &loyalty within an ever evolving distribution marketplace. Our demandgeneration and marketing activities achieve high levels of incrementalbusiness at an attractive cost of sale. Technology although vitalrequires an element of hand holding in how it is executed, supportedand utilised to achieve hotels financial goals. It is this commitment toquality representation which has led to our growth, often by wordof mouth. To this end we always ensure that high levels of personalservice remain at the heart of the business. This level of care hasresulted in long standing, enduring customer relationships,” saysLewis
Entrepreneurial, Ambitious, and ResultsOrientated
An independent and private business, HotelREZ is committed toexpanding the member portfolio that allows demand partners,travel agencies, and travel management companies to accesshotels & aparthotels according to their requirements.
“To HotelREZ, hotel representation means complete revenuemanagement, consistent marketing to core and niche segments,as well as preferred global relationships with every sector of thedemand community,” says Simmons.
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We help generate greater awareness and knowledge for properties, to build a stronger brand imagewithin specific markets, get incremental repeat business at an attractive cost of sale ifferentiating hotels from your competitors
It also deploys a pay-on-performance schema based onreservations, allowing independent hotels and properties to boosttheir cash flow. Property owners can see the actual value of areservation as commissions are issued only on received bookings.
Every client is important to HotelREZ, and it goes above andbeyond to develop personal relationships by driving clients to thetop of the travel and hospitality distribution chain.
“We are entrepreneurial, ambitious, and results-orientated.We deliver results that surpass the expectations of each and everyclient ensuring always that quality and service remain at the heartof the business,” says Lewis.
