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In line with the remarkable progress happens now in Saudi Arabia in the Travel and Tourism industry, the Kingdom of Saudi Arabia is planning to growth its market share from the GCC to reach 100 million tourists by 2030. Of the 100 million targeted visitors for 2030, 30 million are meant to come form abroad while the rest would be people travelling within Saudi Arabia.

Will Saudi Arabia catch the attention of the world to be a beginning of a new Travel and Tourism era for KSA?

Generally, The Middle East is growing fast in many sectors, especially in Tourism and Travel as we all can notice in UAE or Oman, yet it’s different in Saudi Arabia.

If you look closely at the progress happens now in Saudi Arabia, you will understand that all related Organizations are racing against timeto achieve Vision 2030 goals.

Due to special positioning and large area of The Kingdome of Saudi Arabia, we can notice a complete deferent weather at same time which is positively reflects many options for the visitors, you can simply skip the summer weather by traveling South, or enjoying winter and snow by traveling North, unlike other Gulf countries!Also, the beauty of naturein Saudi Arabia has many faces and different activities such as the red sea, Mecca and Medina Islam’s two holiest sites, 4WD adventures, Hike trips, Historical & Heritage tours, Riyadh season which isconsideredone of the largest entertainment events in the Middle East,etc…

Therefore, allthese ingredients make the kingdom of Saudi Arabia eligible to be a very prime destination for tourism and hospitality, especially after applying tourism visa programs moreover visa upon arrival for many targeted nationalities.

As announced by the Tourism Intelligence Center (TIC), Saudi Arabia has recorder in 2021 the number of 67.33 million visitors (Domestic + Inbound) with total spend of 95.62 billion SAR (25.5 billion U$D), comparing with 2020 recorded 46.25 million visitors (Domestic + Inbound) with total spend of 63.45 billion SAR (16.92 billion U$D) recording a growth rate of 50% in One year!

In line with this plan and transformation,there is a remarkable increase of different types of accommodation, activities, cinemas, gender-mixed concerts,sightseeing&leisure spots. However,we should remark a new type of business which is Destination Management Company(DMC) as well!

On a business level, Saudi Arabia is booking, it’s a very potential market and now is the best time to start & enhance the DMC business in Saudi Arabia to be able to handle all related servicesfor thisfast-growing destination such as Ground services, Meet and greet, transportation, accommodation, events, excursions, etc…

Finally, this is my message tothose in charge of this tourism industy, don’t miss the chance or start late tofocus on this type of business and to be ready with a strong system, technology,data, suppliers & of course well-trained manpower for the large expected number of new visitors, for different markets, religions and nationalities have never been in Saudi Arabia before!

Saudi Arabia and for a long time werefocusing only on the religioustourism, which makes the opportunity mow even greater for the rest of the world to discover Saudi and enjoy the recent transformations in Travel sector.