Lemontech
Transforming Corporate Travel from Paper Trails to a Digital Platform

‘Necessity is the mother of invention’ may be a well-worn adage, but it aptly captures the innovation journey of Lemontech, a leading travel and expense management company. The company was founded from a distinct confluence of vision within the Maringá Turismo Group to streamline complex corporate travel processes and the entrepreneurial spirit of the founder’s daughter, late Marjorie Arbaitman. Inspired by Apple’s dedication to user-centric design and seamless functionality, Arbaitman embarked on her own technological venture. Her mission was to tackle the prevalent inefficiencies within the travel agency sector—namely, the cumbersome shuffle of papers and spreadsheets, laborious expense tracking and a noticeable lack of transparency.

Arbaitman was intrigued by this variance and, recognizing it as an opportunity, established Lemontech to make a real difference. Although Arbaitman passed away in January 2023, her father, Marcos Arbaitman, the founder of Maringá Turismo Group, remains active as the President of both the Group and Lemontech, ensuring her legacy of innovation and passion continues to drive the company forward. Alongside CEO Siderley Santos and CFO Alexandro Ferreira, they lead a team committed to transforming corporate travel and expense management.

“With Lemontech, the future of corporate travel management is here, and it’s never been more accessible or effective. Our goal is to empower our clients to take control of their travel management. By providing the tools and insights they need to make informed decisions, we help them achieve their business objectives while minimizing costs and maximizing efficiency,” says Juliana Costa, Lemontech’s relationship and sales director.

A key element of Lemontech’s appeal is its impressive service-level agreement, which guarantees performance above 90 percent, ensuring reliability. The system empowers corporations and travel agencies with features such as online reissue, rescheduling and revalidation of reservations, streamlining these processes. At the core of the company’s offerings lies its multi-content online booking tool (OBT), a platform that combines user-friendliness with transparency and agility. With over 500 customizable parameters, a modern and intuitive layout and features like approval flows, air ticket management, virtual cards and mobile access, the system is designed to reduce costs in all phases of the travel process.
In 2023, it became the first OBT in the market to embrace the New Distribution Capability standard, which enhances the way airlines and sellers communicate and exchange data. This standard provides clients with access to the latest travel offerings, personalized bundles and ancillary services previously unavailable through traditional channels.

Another standout feature is the ‘Unflown Ticket Bank,’ prominently displayed on the system screen. This feature allows unused tickets to be used as a form of payment—quite distinctive and effectively manages travel expenses while offering users a practical advantage.

Lemontech’s solutions are designed to enhance convenience, reduce costs and foster transparency. For instance, LemonExpense, a mobile-accessible expense management tool that simplifies bureaucratic processes. LemonInsights is another native business intelligence tool offering in-depth analysis of purchasing management, traveler and departmental profiles, ticket and passenger tracking, supplier market share and policy adherence. Leveraging these powerful features, the company empowers its clients to make data-driven decisions that minimize losses and optimize costs, all within a fast, practical and entirely online experience.

The company’s 13-year track record demonstrates client success by consistently adapting and innovating to meet evolving needs. A prime example occurred during the pandemic. It embarked on an ambitious project to enhance its system by introducing a new version with improved usability. Despite the challenges of a tight six-month deadline, Lemontech successfully implemented the update and provided comprehensive training to all users. This ensured clients could seamlessly adapt to the rapidly changing travel landscape, solidifying the partnership and collaboration between Lemontech and its valued customers.

Its drive for innovation is also evident in its integration capabilities, seamlessly connecting with client systems like SAP, Benner and TOTVS to meet their specific needs. Lemontech’s ‘Single Sign-On’ technology ensures secure access, while its adherence to data protection laws like the General Data Protection Law and Payment Card Industry Data Security Standard certification highlights its dedication to data security.

As a company developed and managed by Brazilians who understand the distinct challenges of the market, Lemontech, along with its sister companies, Maringá Turismo, a leading corporate travel management company (TMC) and Central de Eventos, specialized in worldwide corporate events’ organization, empowers businesses to transform corporate travel and expense management through innovative solutions, proven expertise and a dedication to client success.

By embracing new technologies, developing customized solutions and investing in agile processes, Lemontech stands as a testament to the power of one person’s vision to transform an entire industry.