Michelle Settles, Director and Annaliese Settles, Sales and Marketing DirectorHelping hoteliers tackle these challenges and capitalize on the rising booking opportunities with its all-in-one hotel reservation and property management system is LuxuryRes, inc; founded by hospitality industry professionals, David and Michelle Settles. Its PMS interface, designed for independent hotels, streamlines reservation processing by seamlessly integrating with their PMS. LuxuryRes has direct connections with OTAs and meta-connect sites, including Expedia, Booking.com, Google, and others, enabling hoteliers to manage different third-party sites from a single pane of glass. Essentially, its long-standing partnerships allow reservations from OTAs to flow directly into a hotel’s PMS and eliminate manual transmission of information and reservations, letting them control staffing issues while offering consistent pricing across channels. LuxuryRes is not only a hotel technology company, but also a beacon of individuals driven by their passion for the hospitality industry. Carrying on the legacy of LuxuryRes is their daughter, Annaliese Settles, who attended hotel and restaurant management school at The Conrad N. Hilton College at the University of Houston. She started her career by working in hotels to truly understand the needs of their clients and not assume like all the other hotel technology companies out there. LuxuryRes is unique in its family-oriented work environment where everyone is more than just a colleague.
“As ex-hoteliers, we designed our platform based on firsthand experience of what hoteliers need not what outsiders think hotels need. This enables us to equip hoteliers with the tools they require to effectively compete in today’s crowded online booking arena,” says Michelle and David Settles, directors of LuxuryRes.
“By working for one of the top Luxury brands on the market, I was able to bring important aspects of what is required for hotel operations with me to LuxuryRes to truly understand what is required for our hotel management software.” Says Annaliese Settles, Sales and Marketing Director of LuxuryRes.
A highlighting aspect of LuxuryRes is its ability to support independent hoteliers in competing against larger hotel chains when negotiating rates for business travelers. Through this platform, LuxuryRes improves revenue generation by directing end customers to the hoteliers’ direct booking engine or any of LuxuryRes’ booking channels, driving savings of up to 70 percent on commissions. LuxuryRes also specializes in search engine optimization (SEO) and leverages the client’s social media platforms without heavily relying on costly options like Google’s pay-per-click campaigns. It stops hoteliers’ revenue from draining and increases direct bookings, which is otherwise difficult due to immense competition against OTAs in the pay-per-click ad space arena.
As ex-hoteliers, we designed our platform based on firsthand experience of what hoteliers need not what outsiders think hotels need. This enables us to equip hoteliers with the tools they require to effectively compete in today’s crowded online booking arena


