Marketing Zentral
Driving Greater Customer Conversion with Multi-Channel Marketing

Today’s tech-savvy tourists sift through websites, social media, blogs, and magazines to look for hotels and restaurants across destinations. Tourism and hospitality businesses need to tap into multiple channels to effectively reach out to customers and attract their attention.

Marketing Zentral, a boutique hotel marketing agency, leaves no stone unturned in helping clients build, expand, and maximize their brands, using innovative marketing strategies for greater customer outreach and retention.

With its multichannel marketing strategies, it stands apart as a one-stop partner, serving all distribution and marketing needs of independent hotels, huddle hotels, restaurants in tourism destinations, and even large hotel chains.

“We combine our knowledge of tourism and hospitality with powerful tech tools and a data-driven methodology to provide personalized and integrated marketing services for hotels and restaurants,” says Fernando Rodríguez Merino, CEO of Marketing Zentral.

A technology consultant with over a decade of industry experience, Marketing Zentral delivers social media management, web performance, and semantic analysis services. It partners with worldwide players to offer tailored and the most cost-effective marketing services at three levels— digital, social media, and strategy.

It brings SEO, metasearch, paid search, and email marketing services, along with prospecting and retargeting programmatic campaigns, conversion rate optimization tools, and website creation as part of its digital offerings. It also helps clients stand out in social media by developing software channels to promote regular customer interaction and achieve strong engagement.

On the strategy side, Marketing Zentral creates and reorganizes brand strategies, performs revenue management, and manages clients’ promotional offerings. It also acts as the public relations manager for clients across Mexico and North and South America, handling their relationships with the media and influencers.

By combining these services, Marketing Zentral creates synergies across various channels. Its hands-on approach, supported by a dedicated team, ensures a seamless experience and tangible results for each client.

Marketing Zentral analyses clients’ business data with a deep understanding of their distinct sales goals and business strategies to deliver customized marketing recommendations. It also helps them comprehend new marketing models, segment their customer base, and personalize and unify their brand message over multiple channels. It enables clients to improve brand recognition across numerous locations, drive web traffic, and increase customer conversion rates.

Cognizant of the role played by content in promoting hospitality businesses, Marketing Zentral has a dedicated production team of content creators, editors, and translators developing effective websites, blogs, e-books, and social media content.

Marketing Zentral audits brand communication methods and sales generated by clients through direct channels. It works in concert with them to finalize the best approach to marketing the business. It also empowers clients to manage their online reputations by helping them organize and monitor all global views of their properties and devise methods to build better reputations.

Names like Central Hoteles and Hard Rock Hotels populate Marketing Zentral’s clientele. Clients like Balcón del Zócalo, a premium restaurant in Mexico City, Mundo Cuervo, a renowned Mexican destination that offers a rich cultural experience centered around tequila, including tours, hotel services, and immersive experiences, and Delek Tulum, a boutique restaurant in southern Mexico, also approached Marketing Zentral to maximize growth. They fell short of creating their unique brand identity due to agreements with major hospitality brands and lack of marketing knowledge.

Within a few months, Marketing Zentral helped them conclude their relationships with the hospitality giants, rebrand their properties, and build stories presenting their new offerings. It used technology to support their sales strategies and focused on multimedia marketing efforts for personalized communication with existing and potential customers across digital and offline channels.

In two years, Balcón del Zócalo registered a 60 percent growth in global sales, Mundo Cuervo increased local exposure by 50 percent and diversified to international markets, and Delek Tulum achieved a 700 percent increased share in direct sales.

Marketing Zentral constantly looks for new marketing prospects and innovative strategies to further drive business growth for its clients. Tourism and hospitality brands can rely on it to push the frontiers of their businesses, engage more customers, and build bigger brands.