Travel & Hospitality Tech Outlook | Friday, March 06, 2020
In the last few years, the travel and tourism industry has experienced a paradigm shift in the way it functions. What kinds of technologies are responsible for this shift?
FREMONT, CA: Technology plays a vital role in the travel industry for both businesses and their customers. It holds the potential to enhance the proficiency of enterprise operations as well as improve the consumer experience. However, the hotels and other businesses must keep themselves updated with the evolving travel technology trends to avoid falling behind competitors.
1. Recognition technology
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Recognition technology possesses the capability to eliminate friction from purchases and make interactions seamless. The technology includes facial recognition, fingerprint recognition, retina scanning, and other biometric identifiers.
These kinds of technology are already in use in some hotels for allowing access to rooms via fingerprints, or to enable semi-contactless check-outs.
2. Robotics
Artificially intelligent robots are becoming increasingly prevalent as they are equipped with speech recognition technology, which is utilized in the place of information points by chains.
Robots are used for numerous other purposes as well. For instance, in airports, they are utilized for identifying concealed weapons, while many manufacturers also use robotics for creating luggage cases that intelligently follows its owner.
3. Big Data
In modern tourism management, big data is utilized for enhancing personalization, with travel companies making use of the information they allocate for making particular adjustments to their offerings.
Another intelligent use of data is to evaluate present business performance. Hoteliers use big data for revenue management purposes, using historical occupancy rates and other previous trends for better anticipating demand levels.
4. Internet of Things (IoT)
This exciting technology includes internet-based inter-connectivity between everyday devices, which allows for both sending and receiving data. For example, IoT technology is utilized in hotel rooms for offering guests with a device that connects to everything, like lights, heaters, air conditioners, which allows everything to be controlled from one place. In airports, luggage cases are installed with sensors to alert the passengers when they pass by.
For a business operating in the travel and tourism industry, it is vital to keep a close watch and invest wisely, if they desire to remain successful.
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