Technology plays a significant role in all the sectors, and if there is a revolution in any of the sectors, it can only be influenced by these technologies.
FREMONT, CA: The hospitality industry is vast and includes hotels, restaurants, bars, travel operators, and travel agents. Digital innovations have significantly fueled the growth of the travel and hospitality industry. Owners must embrace these technological advancements to excite the customers and meet their needs, thereby delivering excellent customer experience. Recent hospitality assessments have cited some of the following trends to enhance the customer experience.
In all industries involving customers, personalization is a significant trend that relies on big data. Customers nowadays want them to be treated in a special way rather than just an anonymous customer. It can be delivered in many ways, either based on the customers’ previous stay or by tracking the preferences of the visitors for the first time. Hotel guests can use their devices to access smart devices in hotels.
Hotels can make use of devices connected to the internet that can transmit data with each other. Specifically, smart TV, smart heating, air conditioning, and smart speakers have become consumers’ favorite products for the comfort they offer. These smart rooms can automatically adjust the temperature, lighting, and other parameters to maintain optimal conditions.
Hotels are introducing more electric vehicles to their smaller transportation fleets. Shuttles have started migrating to electric cars. Continued growth in automated vehicles is evident and essential with evolving guest expectations that are more focused on guest preferences and environmental sustainability. Also, offering personalized care for VIPs can impact the overall guest experience by picking them up and dropping at desired locations.
The emergence of robots has simplified the complexity of tasks, either autonomously or semi-autonomously. Powered by AI, they can assist staffs operating in hospitality management by generating speed, cost, and accuracy improvements.
Virtual Reality and Augmented Reality
For its ability to digitally change a person’s surroundings, it can be applied in many exciting ways when applied in the hospitality industry. Guests can visually see their rooms before booking using VR technology. Hotels can apply this technology to promote bookings, while travel agents can use virtual tours of tourist attractions.
Whereas, AR technology generally requires a smartphone and an app to provide interactive tourist information maps and enable the creation of user-generated content.