Smart hotel technology is the new trend in the market. Hotel properties are leveraging a range of smart tech to minimize operational costs, exploit a new source of revenue and enhance guest experience.
FREMONT, CA: Smart technology has nearly transformed everything. From homes we live in to the way the cities are managed, everything is now dependent on technology. The hospitality industry also comes in this category. In fact, this industry is leading the charge in acquiring this smart business technology.
Whether it is operations, guest experience, or marketing, smart hotel technology offers massive cost savings and revenue opportunities. It has enabled the hospitality CIOs to give a boost to their company and reach new levels of profitability.
The following are 5 ways in which smart technology can help hospitality CIOs to upgrade and expand their industry.
1. Smart Energy Management
The smart energy management systems make use of sophisticated machine-learning algorithms to constantly evaluate local weather patterns, historical thermodynamics, and peak demand loads to optimize energy consumption immediately, all year round. These systems benefit the hotels by decreasing their energy costs by 20 percent and generating some of the fastest payback periods in the industry. The technology also contributes significantly to increasing the resale value of a hotel.
Smart Lighting technology also allows hoteliers to better comprehend their energy requirements, automate consumption, and adapt to immediate changes in occupancy. Smart HVAC systems utilize machine learning algorithms and occupancy sensors to analyze demand load patterns and optimize HVAC energy consumption constantly. Likewise, the smart lighting systems enable hotels to set preferred lighting times, enhance overall lighting energy consumption, and track occupancy patterns throughout the year.
2. Smart Guest Experiences
Hoteliers are expecting smart technology to shape their guest experiences and expectation even further. The guest data empower the hotels to offer better treatment to their guests. Besides, the occupancy sensors automate guest interactions throughout their stay, which helps in minimizing both friction points and labor costs. This way, smart technology will continue to assist hotels in predicting and personalizing numerous guest services based on previous visits and aggregated guest data.
3. Mobile room keys
Today, more and more hotels are leveraging their guests' feature of having access to their room via their smartphone app. This not only helps in saving costs but also helps the hotel to stay environment-friendly as the need for printing plastic keycards is eliminated. It also keeps the hotel from the hassles of managing keycard inventory that is prone to loss and demagnetization.
4. Smart room service
Smart occupancy sensors will empower the hotels to push menu notifications to smartphones at the most favorable times when the guests are present in their room. These notifications also include personalized suggestions on past orders. Doubtlessly, many home delivery applications are already providing a similar experience by sending push-notifications to frequent customers at their desired ordering times on their desired days.
5. Smart Reserved Parking
Hotels can now make use of smart sensors and hotel applications through which guests can reserve parking spots in advance of their visit. Accordingly, the hotel will assign space to them upon their arrival. This will help the hotels in saving their labor cost of manually managing parking inventory and giving the guests a smoother experience from the moment they pull in.
These technologies have already turned the entire hotel industry upside down. The hospitality CIOs are advised to be smart while implementing the right technologies in order to meet guests' expectations and hoteliers’ needs.