Travel & Hospitality Tech Outlook | Wednesday, October 23, 2019
With the advancing technology, the competition between the hotels has reached its peak. In such a crucial time, voice technology has emerged as a new way for the hotels to succeed in the race of promoting their business. How can hospitality CIOs make use of it?
FREMONT, CA: About 45 percent of travel brands and 79 percent of hoteliers revealed voice-enabled technology investment plans this year. More hotel brands and independent boutique hotels have started working with solution providers to dig out ways to utilize smart speakers for engaging guests, increasing revenue, and enhancing operational efficiencies. The increasing number of adoption of speakers by hotels is making the devices from Amazon, Google, and Smartbeings compete for a place on the bedside table.
These devices benefit hospitality CIOs since these well-implemented solutions pay for itself in real-time, thus cutting down expenses. It takes care of the revenue day in and day out and helps staff in saving their time as they are freed up for hospitality functions that need a human touch.
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Here's a list of five ways that hospitality CIOs can use Voice to increase return on investment.
1. Increase loyalty, enhance net-promoter scores and generate favorable online reviews
Customers love to remain in the comfort of their homes. A well-implemented voice assistant solution can help in providing better services that exceed those at-home comforts. This is when people, through their positive online reviews, express their on-command experience of the voice assistant. For example, a review of a Guest a Plaza Hotel and Casino on TripAdvisor told that Alexa sang him to help him sleep each night.
There is no better way of promotion for the hotel than a positive statement or recommendation from the hotel’s guests.
2. Facilitate staff-to-staff interactions
The hotels invest a lot in powerful technologies for housekeeping, operation teams, and engineering. Yet, they are unable to see the utilization that they expected. Voice assistants facilitate frictionless engagement by utilizing these technologies when the staff attend to other work. The staff need not pull out a smartphone or an iPod Touch or tap buttons on the landline to activate the interactive voice response. Pickup requests, maintenance tickets, and room status modifications can all be made with a voice command.
3. Replacing present hardware and eradicating printing costs
Hoteliers have long been clamoring for consolidating bedside technologies and removing ugly printed directories in the room. The voice-driven device replaced Bluetooth speaker, clock, and the phone, and made the guestrooms look heavenly and less expensive. This device cut down the hard costs of various other traditional bedside devices, as well as the expenses of printing and reprinting the room. The voice assistant devices leverage all these benefits in less than $50.
4. Increase occupancy and average daily rates
Guests search for those hotels that possess unique services. Hoteliers marketing their voice-assistant solution compete on differentiation and technology-enabled service, rather than cost. The voice assistant solution’s on-command service substantiates a greater average daily rate and also offers hotels a new twist on service. Many hoteliers have reported that a small PR linked to a landing page that highlights the hotel’s voice assistant solution for prospective guests has accelerated direct booking at substantial rates.
5. Access data that will enhance future decision making
The best way to understand the guests is to analyze their requests, even when they do not require any staff action. Informational requests like ‘what time is checkout?’ or ‘How do I get on the Wifi’ take up valuable time of staff and are rarely tracked. Some requests demanding particular services in the hotel also go uncaptured. Voice assistants seize all the data and provide the hoteliers with easy to grasp aggregated reports that enable them to comprehend what their guests want and when they want it. This information is beneficial in informing staffing schedules and enhancing guest services.
Voice technology supports hospitality CIOs who aims at enhancing the experience of guests while simultaneously developing a profitable business. This technology is the most frictionless way to give a boost to customer engagement and make their stay more comfortable as well as memorable.
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