Travel & Hospitality Tech Outlook | Wednesday, April 13, 2022
FREMONT, CA: Technological breakthroughs are altering virtually every economic sector, from banking and finance to dating and sports. Online gambling is no exception, with two quickly evolving pieces of technology causing the market's most recent developments. While AI is the protagonist of most technology breakthrough stories today and indeed has implications for online gambling, the following technologies discussed here are augmented reality (AR) and virtual reality (VR).
AR and VR are poised to reshape the online gambling sector in ways not seen since the debut and rise of smartphone gambling. Gambling operators and platforms aspire to modify and improve the user experience through them significantly.
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One of the most important lessons learned by gambling providers during the COVID-19 pandemic was the critical nature of online-only gambling. The online gaming business saw a substantial increase in profitability during the lockdown, owing to gambling and betting sites. Interestingly, even after the lockdown restrictions were relaxed, many players continued to gamble entirely online.
VR gambling will enable gamers to enter a fully 3D replica of a casino. Within it, players will be able to walk freely throughout the stadium, with a complete 360° perspective of the structure. Within this virtual casino, players will be able to move between tables, chat with dealers, purchase drinks, communicate with other connected players, select from available games, and even light up a virtual cigarette during breaks. Gamers will have a whole casino experience, but they may also be transported to a faithful replica of famous real-world casinos such as those found in Las Vegas, enhancing the entire experience.
Card games, in particular, stand to benefit significantly from the advancement of VR, as players will be able to speak with one another and with the dealer while seated at a table. Apart from verbal communication, there is a discussion of physical elements such as shaking hands and sharing a drink.
While the technology is in its infancy, we have already seen some VR casinos operation. For instance, ME2ON's VR Casino for Gear VR is fully functional. This game features outstanding slot game animations that can considerably enhance players' gaming experience. VR Casino and most comparable games are now only accessible in their entertainment-only variants. This implies that users cannot spend real money to play but must instead use in-game chips and credits.
With regards to AR, there are two potential applications. To begin with, it can serve a similar purpose to VR in that it aims to replicate the experience of playing in a land-based casino for online gamblers. Additionally, it may depict a live dealer in a room and provide players with additional options, games, and statistics.
Second, AR technology may be used in land-based gambling establishments to educate players about recently won jackpots, bonuses, promotions, and slot machine payment data, among other things. However, because AR software for casinos is still under development, these potential applications are speculative.
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