Technological advances have revolutionized the way we travel, promising more interactive and impressive travel and hospitality experiences in the years to come!
FREMONT, CA: According to research, 41 percent of the business and 60 percent of leisure travel arrangements are now made online. Technology plays a pivotal role for companies in the travel business as well as their customers. It can enhance the efficiency of business operations and advances the customer experience. Technology has a massive impact on tourism as it influences and shapes the way of traveling. The travel and hospitality market is eventually, moving from conventions like online bookings and search platforms to newer technologies like VR, AI, and machine learning. Hotels and businesses need to keep up with the emerging travel technology trends to remain competitive.
· Internet of Things (IoT)
The most exciting emerging travel technology trend is the IoT, which involves internet-based inter-connectivity within everyday devices. It enables the devices to receive and send data. IoT technology can be applied in hotel rooms to provide customers with a device that connects to everything from the heaters, lights, and AC.
· Recognition Technology
Recognition technology stands impressive due to its potential for eliminating friction from purchases and making interactions easy. The technology itself incorporates facial recognition, fingerprint recognition, retina scanning, and various other biometric identifiers. This technology is already being utilized in multiple hotels to enable access to rooms via fingerprints or to allow for semi-contactless check-outs.
· Virtual Reality (VR)
VR has exploded recently with the increasing availability of Virtual Reality headsets as home entertainment merchandise. While much of the excitement has centered around video games, marketers and businesses have also made use of the technology, notably in terms of interactive 360-degree videos and images. It is one of the most assuring tech trends for tourism-related businesses. It enables them to digitally transport customers to a virtual recreation of a particular place.
· Augmented Reality (AR)
AR is quite similar to VR, but it involves augmenting a person’s actual surroundings, rather than replacing them. One of the significant plus points of this remarkable technological trend is that it is more affordable than VR, with users needing only a smartphone or tablet device which has access to the internet. Through graphical overlays, those in the tourism business can significantly modify the customer experience. They can offer customers with valuable information or even pure entertainment.
The idea of robots being expanded regularly within the travel industry seemed like the work of a science fiction writer. Now it is growing increasingly prevalent, with AI robots, often equipped with speech identification technology, being used in place of information points by chains.
· Artificial Intelligence (AI)
The travel and tourism business employs Artificial Intelligence is for customer service purposes, with chatbots possessing the expertise to deliver accelerated response times to intricacies or queries. It is also able to learn from communications with customers continuously. Hotels and other corporations operating in the tourism business can make use of AI to precisely and consistently sort through data. It will be able to conclude the business performance with customer satisfaction and even intelligently manage inventories.
For businesses operating in the travel enterprise, it is imperative to keep up with the most advanced travel technology trends. Understanding and embracing the trends outlined above will allow providing a more satisfying experience for customers and can also assist in optimizing revenue management and overall business execution. Being aware and making use of modern technologies, businesses are now capable of embedding innovations in the services offered.
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