Restaurant business owners need to keep track of the data collected to provide efficient customer service. In data-driven world, the right data can keep a business right on the track to profit.

FREMONT, CA: With so much comprehensive data at fingertips, many restaurant chains have made data analytics a priority for creating data-driven restaurants. The restaurant sector is now beginning to recognize the immense value of data collection to improve customer experience and to boost restaurant sales. By collecting data on customer habits and focusing on loyal clients, owners can group consumers into segments to deliver effective marketing campaigns. The formation of a culture of data enables business owners to send the right message to the appropriate customers at an accurate time. Four key features to employ data-driven information to build a business are:

Avoidance of Data Clusters:

Conceptually dissimilar restaurants, which try to share similar data, result in complexities in configuration systems. Organizations should, therefore, rely on technological partners to accomplish getting a definite data source.

Many business operators stress the importance of arming employees with access to data and understanding it.  Only with the right knowledge of data, employees can bring information over from the point of sales (POS) to be incorporated into the system.

Easier Access to Data:

Operators show frustration over not having easy access to data, although vendor partners collect information in data warehouses. Vendors do not necessarily think that each employee should have access to stored data, which gives rise to inconvenience among departments within the same organization. Therefore, vendor partners need to make sure that data is easily accessible to all teams who need it.

Selection of Technology Partners:

As more restaurants are going online in ordering and delivery capabilities, many operations are shifting to third-party service providers. If the technology partners are not flexible enough, integrating these systems through the POS and into accounting can cause skirmishes in the whole business process.  

Training of Employees by Providing Right Context:

The knowledge of proper systems should be made available to employees. Brands should hold training sessions to ensure staff knowledge on finance, which acts as a bridge in connecting the dots of restaurant economics.