Travel companies are rethinking digital experiences as customer expectations shift toward faster, more personalized interactions across booking, engagement and service channels. Digital Travel 2026 will bring senior digital, marketing, ecommerce and data leaders together at The Hurlingham Club in London on November 17 and 18 to examine how travel brands can adapt to these changes.

The 12th edition of the event will gather more than 200 senior leaders from airlines, hotels, online travel agencies and other travel organizations. The program is designed around peer learning and practical discussions, with participants exploring how technology decisions influence customer journeys and commercial performance.

Artificial intelligence will be a major focus as travel brands assess how emerging tools can support growth. Sessions will explore AI-driven transformation alongside changing search and discovery behavior, reflecting the shift toward AI-powered travel assistants and new ways customers find and evaluate travel options.

Customer experience will form another central theme. Discussions will examine personalization across booking journeys and the use of data to create more connected interactions across channels. Travel companies are also expected to explore how technology stacks can be adapted to support more efficient decision-making and stronger customer engagement.

The event will feature discussions around conversion optimization, revenue performance and content strategies, including social and creator-led marketing. Previous attendees have included representatives from major travel brands such as Air France, British Airways, easyJet Holidays, Qatar Airways, Tripadvisor and YOTEL, reflecting the senior industry audience attracted to the conference.

Travel & Hospitality Tech is serving as a media partner because Digital Travel 2026 aligns with its coverage of travel technology, digital transformation and customer experience innovation. The publication reaches hospitality and travel technology leaders evaluating solutions that improve operational efficiency and customer engagement. Editorial coverage can extend the London discussions by examining how AI, data strategy and digital platforms are influencing the next generation of travel experiences.

Digital transformation in travel is increasingly defined by how effectively companies connect technology investments with customer expectations. Digital Travel 2026 provides a forum for industry leaders to compare approaches and examine the strategies shaping the future of digital travel.