Travel & Hospitality Tech Outlook | Saturday, April 27, 2019
With the changing times, guests have also begun seeking an upgradation of hospitality services to improve their overall experience. To this end, the hospitality industry is embracing new technology like verification services, biometrics, and voice recognition to meet consumer expectations and maintain a relevant and profitable business. A few areas of the hospitality industry that reflect the technological changes include:
Check-in/check-out services: Hotels have provided mobile check-in and checkout facilities for simpler guest room access with the intention of improving customer satisfaction. With smart technologies like digital identity verification, mobile image capture, data pre-fill, and biometrics, hotel operators can verify the guest’s identity quickly and wind up the hotel management formalities with ease. Hotel services provide a digital method to authenticate traveller identities in the absence of the customer, thus relieving guests from antiquated check-in procedures and verifications.
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Personalization of User Experience: The use of biometrics for facial recognition benefits both hotel operators and guests—while the former verifies customer identity and obtains user data, the latter aids in experiencing personalized services. Within the next five years, hotel management services will attain a standard level of personalization to improve the user experience.
Room Service: The use of voice recognition, which allows electronic operations can be implemented by spoken commands, is a significant leap for the hospitality industry. The use of this technology can be seen in hotels using Siri and Amazon Echo features to adjust room temperature, switch on lights or other appliances, and meet other customer expectations. By 2025, the use of voice commands in controlling room technology is expected to become commonplace.
As technology plays a key role in the current era, the hotel industry is using advanced technology to manage business fluctuations and to create a smooth and personalized user experience.
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