Travel & Hospitality Tech Outlook | Friday, August 13, 2021
The hospitality industry is looking for technological trends to analyze guest data to provide automated and personalized services to their guests.
FREMONT, CA: The role of technology in the hospitality business is expanding. The industry is highly competitive, and it is crucial to adopt the latest technologies. Technological trends in hospitality are a solution to the shifting customer behaviour and needs. With the rise in digitization, there is a higher need for meeting the demands and personalization of the guest experience. The latest hotel technology is playing a vital role in enhancing the guest experience and retaining loyal customers.
The hospitality technology trends to look out for:
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Cloud technology
The hospitality industry has started adopting cloud technologies. Cloud communications offer innovations and software integration options for higher efficiency and lower technology acquisition costs. Cloud technologies can simplify the hotel operations by reducing the need for staff at every point and enhancing customer experience.
Automated customer service
With the advancements in artificial intelligence, automation has become an integral part of hotel operations for serving guests. Hotel staff does not need to be personally present to address customers as automated services can take care of tasks like check-in/check-out and updatingguest details. It also eliminates language barriers which can improve communication and the experience of the guests.
Contact-less service
Automation and self-service are now a prevalent part of the hotel industry, and with the pandemic hitting the world, the need for contactless operations is evident. Reducing the contact with any interface that previously needed touch to work will allow guests to experience a safe stay and provide hoteliers safety while sanitizing and preparing rooms for other guests. Some features like digital room keys are already a hit in the hotel industry. Guests can operate room doors without an actual key by just using a phone application to lock or unlock the door.
Social listening
With the reduction in direct contact with the guest, it is impossible to get immediate feedback. Hotels are investing in social listening tools to engage with customers online and gather feedback through online reviews. These tools help you to understand customer needs and desires in a better way and also address their complaints.
Predictive analysis
Integrated software and devices give deep insights and produce data about guest behaviour, ordering patterns, sleeping schedules and much more based on information gathered, such as the average time lights are switched on/off or what the guest orders more often. This information can be saved for each guest to provide a better and more personalized experience in the future.
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