Travel & Hospitality Tech Outlook | Friday, November 04, 2022
New report with early data shows ‘flexible search’ diverting bookings from Europe’s most over-touristed destinations and peak travel dates. For Airbnb’s City Portal, tax collection and the fight against anti-social behaviour hit key milestones.
FREMONT, CA: According to the company report presented at Web Summit by Nathan Blecharczyk, Airbnb (NASDAQ: ABNB ) Co-Founder and Chief Strategy Officer, a first-ever analysis of the effects of Airbnb's flexible search features, such as Categories and Flexible, reveals they are shifting bookings away from Europe's most crowded tourist hotspots and peak travel dates in support of more environmentally friendly travel trends.
Airbnb introduced its flexible search tools, Categories (May 2022), "I'm Flexible" (May 2021), and "I'm (Even More) Flexible") to revolutionise travel search and offer a tech-driven solution to mass tourism by assisting travellers in discovering homes and communities outside of crowded tourist hotspots and at various times of the year.
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The newly released paper, titled How Airbnb Supports Sustainable Travel in Europe, is the first examination of how Airbnb's adaptable search features affect spreading travel. It demonstrates a change in bookings away from several renowned destinations toward less well-known locations, both within and between destination cities.
Compared to guests booking via traditional search on Airbnb, those utilising flexible search options book less frequently in the 20 most popular locations on Airbnb in Europe (-17.5 per cent) and more frequently in less-popular locales outside the top 400 locations (+35.5 per cent). Bookings made through Airbnb's flexible search feature, which offers the option to select a location without dates, are also more likely to occur outside of the top ten per cent of the busiest dates (-7.3 per cent) and on weeknights (+5.7 per cent).
Compared to regular Airbnb searchers, flexible search also guides visitors about 5 miles farther from their original planned location within cities. For the cities of Amsterdam, Barcelona, Lisbon, London, Prague, and Rome, neighbourhood-level analysis of flexible search users reveals a constant movement away from booking in the most popular neighbourhoods in favour of booking outside the cities or in other places entirely.
Tech-driven Solutions to Europe’s Tourism Challenges
Airbnb's most recent technologically advanced response to issues brought on by the expansion of tourism in Europe and around the world is flexible search:
Data Sharing: The City Portal is designed by Airbnb to allow governments to access data, statistics, and enforcement tools on Airbnb. One hundred seventy-four governments in Europe are among the more than 300 governments worldwide that have embraced the ground-breaking instrument.
Tax Collection: To automate and simplify the payment of tourist taxes in Europe and throughout the world, Airbnb has cooperated with governments and tax agencies. According to newly revealed data, as of August 2022, Airbnb's tax agreements have collected and paid more than USD 6 billion in tourist tax receipts across the globe, including USD 573 million (Euro 511 million) in the EU.
Good Neighbours: Last month, Airbnb said it would offer free noise sensors to Hosts in more than 60 countries. These sensors would work with the platform's messaging feature and immediately notify Hosts if the amount of noise reached a particular threshold. During a recent pilot in Prague, hosts and guests could resolve every noise alert within 20 minutes of its discovery.
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