Travel & Hospitality Tech Outlook | Wednesday, July 17, 2019
Whether the focus is on service or sales, increasing the bottom line or raising the profile, now is the time to reassess, modulate, and transform operations in the hospitality sector.
FREMONT, CA: It is time for hoteliers to reflect on the goals set a few years ago regarding advancements in the hospitality sector. Mobile phones, tour planning, and concierge services are areas where hotels can improve customer satisfaction and revenue generation. Boutiques and big chains alike can revamp their in-house processes by taking advantage of technologies and expertise in the following ways:
Delivery of Individualized Experiences:
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Today’s guests anticipate every aspect of their stay personalized for them, from the moment they book through checkout and at every phase in between. Hoteliers must adopt technologies that enable them to operate at scale and be agile enough to look after guests' desire for individualized experiences, which will only continue to grow. To keep up to customers’ unique needs, drawing on guest data, such as records of past reviews and requests, allows hoteliers to convert each guest interaction into an individualized experience.
Capitalization on Mobility to Redefine Service:
Hotel executives consider mobile technologies critical to improving guest experiences and cultivating loyalty because data and services can be accessed from a tablet or smartphone. When the smart solutions are combined with the aptitudes to access guests' profiles, choices, and consumption patterns, hotels can revolutionize the way services are offered and put vital information at staffers' fingertips.
Millennial Staff to Improve Operations:
The millennial generation makes up a significant group of customers and will soon account for the backbone of the travel and hospitality sector. Hospitality operators rarely seek the opinions of millennials, which is a missed opportunity as these technologically advanced consumers can offer insights and suggestions to improve services and offer customized experiences. Recruitment of millennial staff can help hotel operators improve operations, boost morale, and reduce staff inefficiency.
Optimization of Food and Beverage to Boost the Bottom Line:
The food and beverage sector is integral to operations and generates additional revenue but is often ignored due to inefficient management or underutilization. Two critical components― inventory and labor—together make up a hefty share of restaurant revenues. By employing technology to manage labor, inventory, and loss, operators can effectively control costs.
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