Hospitality marketing looks at how diverse hospitality industry sectors develop marketing strategies to advance their products or services, increasing revenue.
FREMONT, CA: Hospitality marketing is centered on thinking about the business regarding customer needs and satisfaction. Hospitality marketing looks at how diverse hospitality industry sectors (e.g., accommodations, food and drink, tourism, and travel) develop marketing strategies to advance their products or services, increasing revenue.
General Hospitality Marketing Trends
Here are general hospitality marketing trends you need to know. These trends impact hospitality companies of all kinds and are applicable in almost all situations.
1. Improve Customer Experience & Satisfaction With Chatbots
Chatbots can improve the customer experience in several key ways and form a big part of many modern hospitality marketing strategies. For example, these bots enable rapid responses to customer questions, irrespective of staff availability, and can provide support for multiple languages.
This technology can be employed during the booking stage to support and encourage booking completion. Bots may also be able to up-sell & cross-sell, potentially assisting your business in maximizing revenue.
2. Voice Search
Voice search is voice control and recognition technology that mainly works with tablets, smartphones, and other similar devices. This marketing trend could soon remove the need for Internet users to press buttons or type their search queries online. As the next generation of Web users choose to communicate with voice activation, this can be a great opportunity for the hospitality industry.
For example, guests can book a hotel room through a smartphone by just speaking to the device. They can even control the room’s functions, like lights, music, or heating, through voice search. As a result, more online marketers will soon start investing money into this new trend.
3. Customer Experience Marketing
In the competitive hospitality industry, customer experience is essential in gaining loyalty. However, providing excellent customer service doesn’t always result in direct profits. Therefore, it is important to develop comprehensive customer experience marketing plans to satisfy the needs of your hotel or travel company.
To produce healthy returns and a steady stream of returning clients, you must compile analytics from online customer testimonials on review websites. This will offer you a wealth of information about your customers’ preferences, how your company can improve, and which factors will lead to future conversions.
4. Personalization Marketing
Personalized marketing enables companies to deliver individualized content to target customers through automation technology and data collection. Personalization marketing aims to engage potential customers by communicating with them as individuals. For example, hotels and tour operators must personalize their services for their guests and clients through targeted emails.
Such targeted emails can be sent to potential customers whenever a travel agency or hotel offers an upcoming discount. Personalization marketing is also the most direct hospitality marketing strategy to build a more personal relationship with your customers and encourage them to make a return visit.
5. Artificial Intelligence (AI)
Artificial intelligence can streamline processes and provide valuable insights. For example, most online hotel room seekers tend to employ aggregator websites to book their accommodation, while some may land on a hotel’s homepage but depart without booking.
Generally, users prefer to speak with hotel staff without entering preferred dates and check-in details, which can be quite time-confusing. You can provide personalized service and develop a robust system using artificial intelligence chatbots on your website. Thanks to AI technology, your guests can place their room service requests through your AI-enabled website, saving your hotel staff time.