Hotel technology can help businesses to better promote their property along with available rooms to the required demographics—business travelers, local tourists, millennials.
FREMONT, CA: The development of an efficient marketing strategy is a complex process for B&Bs and small hotels alike. So, accommodation providers are required to balance the benefits of an online marketing approach with the steadfast components of conventional marketing. To properly promote the hotel and attract new guests, the business should be able to recognize specific target markets.
Subsequently, the business model must continuously be reassessed to become accustomed to new trends that will help hotels increase their guest acquisition.
How Can Hotel Technology Help Small Hotels?
Hotel technology is essential in guest acquisition as it facilitates businesses to recognize new target audiences to promote the property. The technology moreover also increases the hotel’s presence among the group of motivated travelers. In essence, hotels should reflect on investing in a property management system that provides businesses with access to a channel manager system. A channel manager allows companies to effortlessly employ a distribution strategy that connects hotels with a diverse range of agents and offers real-time availability information.
Channel managers additionally offer small accommodation providers with two main benefits:
· The ability to sell the most number of rooms possible through as many channels as possible without the risk of overbooking.
· The channel manager helps in reduction of admin work by administrating inventory and the Troom rates from one central place. The easy accessibility furthermore eliminates the need to log into the backend system of each booking site to check on the reservation made.
Furthermore, a property management system with an online booking engine will facilitate business to accept bookings of all types. Direct bookings from the company website, social media, mobile, and other platforms are possible with the implementation of the right property management system. A property will have access to a large number of guests from a diverse geographical area and demographic areas upon accepting bookings of each kind.
The Types of Guests Hotel Technology Helps Attract
With the help of hotel technology hotels can attract the most motivated and influential guests in the travel industry. Most importantly, technology can help companies better promote their property and available rooms to the following demographics:
In the present day, millennials rely on technology to gain data on a particular hotel and eventually book their stay. The group is known to be a set of spontaneous travelers who count on the mobile devices to explore options and book good last-minute deals on upcoming getaways.
· Business Travelers
Business travelers use technology to research the paramount deals available, and they want to be able to swiftly and proficiently book their stay at the property.
· Local Residents
Hotel technology can help the industry uncover incremental distribution channels that give access to select markets and demographics. Residents can be reached through the channels, which otherwise are difficult to connect with if a hotel does not have the right property management system.
Tips for Using Technology to Boost Global Connections
Use Technology to Create a Useful Search Engine Optimization (SEO) Plan: SEO allows hotels to increase their visibility online among the target audiences. Moreover, a business can make use of multilingual SEO to endorse the property to an international audience. Also, people from different countries may use search engines differently. So, companies will require to research keyword phrases that are most commonly used in the region that the business is targeting.
Build a Mobile Application for the Hotel that Offers Convenient Services: The mobile tool should be able to provide guests with the capability to check-in or order room service remotely. Furthermore, promoting the application and including it in the marketing campaigns to perk up guest acquisition rates can also be beneficial for enterprises.
Develop a Global Social Media Approach: Social media plays a vital role when it comes to a guest’s online booking journey. Most travel brands report that their guests book through social networking sites, proving that it is essential to have a powerful and efficient social media strategy.
The investment in the cutting edge hotel technology will facilitate businesses to improve the guest acquisition rate as well as refine the overall marketing strategy. Comprehensive technology solutions will offer hotels with the administrative software that they need to streamline the business processes. Furthermore, the state-of-the-art resources will also be of assistance for businesses to grow effectively to the next level.