Travel & Hospitality Tech Outlook | Sunday, May 30, 2021
The combination of AI, better spa offers, and excellent customer service positions spa owners to acquire a competitive advantage.
Fremont, CA: With 22,160 spa sites across the country providing over 190 million treatments each year, competition amongst local spas to attract and maintain loyal clientele has lately reached an all-time high. While the industry's size is astounding, it also means that spa owners must search for ways to develop their business and boost their margins without breaking the bank in order to stay competitive. This does not necessarily imply a reduction in pricey supplies or a reduction in service offerings. Instead, spa operators can follow in the footsteps of industries like healthcare and finance, which have used artificial intelligence (AI) to automate procedures.
But what exactly is AI? Simply described, it is a computer program or machine's ability to think and learn. You're probably already doing a lot of your regular duties using a machine or computer, so why not make it a little smarter? However, because AI has traditionally been a costly investment, many spa and salon operators have dismissed it as a viable choice. Fortunately, AI has become more cost-effective and easy to use than ever before due to its growing popularity and promise to increase productivity. This has resulted in a rise in usage, with many wellness businesses utilizing it in ways you may not be aware of, such as ensuring clients see their favorite esthetician, employee scheduling, and even building customized regimens depending on client needs.
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Whether you own a single spa or manage numerous locations, you can start incorporating AI into your daily operations with something as simple as a phone call. When it's not possible to answer the phone personally, advanced phone technology can automatically provide consumers with the information they need, whether it's to schedule an appointment or learn more about your spa's services. Owners and operators of spas will be busier than ever once they reopen.
Spa owners can deploy virtual agents to answer every call and provide answers to typical questions thanks to modern phone technology. For example, if a customer enquires, "Do you provide acupuncture?" "Yes! We offer acupuncture treatments," the representative can say. Customers who frequently phone to inquire about promotions or specialized spa offerings can have that information included in the automated reply. This allows spa staffers to focus on in-person clients while also automating requests that come in numerous times a day.
Most wellness-related businesses require clients to speak directly with their preferred spa in order to schedule appointments, which are usually done over the phone. Even if you offer online appointment booking, a new client is unlikely to be aware of it, therefore they will phone first. Spas can SMS callers a URL to their reservation system using modern phone technology, which can help with both of these instances. If a caller responds, "I'd like to book a hot stone massage appointment," the agent can say, "OK, I can text you a link to schedule your hot stone massage appointment or connect you directly to the receptionist." Which would you rather have?" Your team will be able to focus on providing in-person service when callers prefer to schedule appointments online.
See Also: HubFares
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