Travel & Hospitality Tech Outlook | Wednesday, May 26, 2021
Modern technology is being used by savvy beauty businesses to streamline processes, better manage clientele, and attract a new generation of customers.
Fremont, CA: This beauty industry is booming. The U.S. hair, skin, and nail salon industry generated $5.24 billion in revenue in 2018, and the revenue has been increasing ever since. New beauty businesses are springing up all over the place, and the industry's leaders are looking to technology as a way to differentiate themselves from their rivals. Every facet of running a beauty salon has been addressed technologically, from appointment scheduling to text message marketing.
Here’s how the beauty industry is using technology to boost its clientele:
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Modern payment methods
Modern customers in the beauty sector pay in various ways, both online and in brick-and-mortar establishments. Apple Pay, Google Pay, and Venmo are becoming increasingly popular cash and credit cards alternatives. In fact, even Facebook has gotten into the payments game.
Advanced communication options
Today's customers want to be able to contact a business by whatever mode is most convenient to them at the time, whether that's SMS or Facebook Messenger. In fact, 37 percent of consumers want to be able to reach the same staff, regardless of which channel they used to initiate their interaction with the company.
A high tech rewards program
Rather than the old-fashioned punch-card type of rewards program, customers increasingly expect their favorite businesses to offer some sort of rewards program. Rather than keeping track of points manually, they prefer technology's ability to do so. Customers can be notified when their points are being counted automatically during checkout using software like Square.
Online reviews
Modern customers adore internet evaluations; in fact, 91 percent of people read them on a regular or irregular basis, and 84 percent of people believe them as much as personal recommendations do. Asking current, satisfied customers how much they enjoy working with the business is a good place to begin when attempting to figure out how to attract new customers to the beauty salon.
More in News