Travel & Hospitality Tech Outlook | Monday, July 12, 2021
The demand for innovative technologies has increased among the hotel industries as they try to attract customers and maintain social distancing during the pandemic.
FREMONT, CA: The hotel industry is struggling to increase consumer trust while also working hard to protect guests and workers against COVID-19 in a global environment dominated by health concerns.
COVID-19 has undeniably accelerated the adoption of innovative technology and applications in the hotel industry. In an era when some consumers are cautious of even venturing outside their houses, tech features intended to be introduced as novelties or added conveniences are suddenly becoming requirements.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Efforts are being made worldwide to boost consumer confidence and keep the economy moving. Mask-wearing, hand-sanitizing, and social distance are becoming new standards and strategies for keeping people apart while conducting business through "touch-free" or "contactless" solutions that are becoming the norm.
The hotel industry uses customer-oriented technology tools like chatbots or live-chats with on-property workers that are being used to enable remote access to front-desk, concierge, and customer-service functions, providing immediate information to guests without the need to come face-to-face with hotel employees.
Cloud-based IoT (Internet of Things) software can also be helpful in managing back-of-house operations and streamlining complications such as coordinating cleaning systems, allocating staff responsibilities, and ensuring compliance with newly expanded cleanliness standards.
Apart from using mobile and self-service technologies to customize guest stays and offer cost-efficient operations management, implementing this type of cutting-edge technology has swiftly become essential for hotels to stay in business during COVID-19.
Compliance Monitoring:
The new facial recognition engines have been enhanced with new capabilities to assist firms in reopening in the aftermath of COVID-19. It includes mask detection, which can recognize people while wearing masks and warn management if someone enters the premises without a mask or wears it incorrectly, and thermal-camera integration, as remote temperature-taking techniques are quickly becoming standard practice in the post-pandemic era.
Contactless Communications:
New guest interaction technologies are simple to connect with a hotel's current Property Management System. Using these technologies, visitors can communicate with hotel employees in real-time through their preferred app, eliminating the need to download an additional app. This secure communication feature enables hotel workers to react to guests' needs immediately without asking for their name or room number. There are also innovative items in the market that allow visitors to use their own mobile devices to access hotel services.
Location Detection:
Hotels might profit from establishing geofences that deliver push notifications to visitors who may arrive within a particular radius, as people prefer road journeys in the name of social distancing. These could even involve special discounts or promotions to assist potential customers in avoiding local competitors.
When guests arrive on property, location data can be used to start touchless check-in or request payment when they appear for checkout. Visitors can also be informed of on-site capacity limitations and real-time circumstances as they approach the venue to help minimize crowding.
See Also: Top 10 Cyber Security Solution Companies
More in News