A good booking engine optimizes a hotel website to generate the maximum number of direct bookings.
FREMONT, CA: When choosing a booking engine, there are a few variables to consider. To begin, a booking engine should not slow down the loading performance of the website. Load speed has a strong association with conversion rates and can also affect the website's SEO. Similarly, the engine must be optimized for mobile bookings—on average, 52 percent of traffic to a hotel website originates from mobile devices.
The best booking engines will incorporate the following features:
Mobile-first booking system: Operates effortlessly on mobile devices and is compatible with the social media platforms where a hotel is advertised.
Rapid load times: Reducing load times while improving the user experience results in increased conversions and income.
Sync with the channel manager and property management system: Ensure that the room inventory is automatically updated across all online distribution channels.
Language and currency options: Does the booking engine support the languages and currencies used by guests? Is it possible to redeem vouchers online, or is it possible to plan weddings and corporate events?
Capture bookings via social media: Leverage Facebook's booking function to effortlessly connect inventory, availability, and content.
Group booking functionality: Create distinct booking experiences for groups and events using pricing codes or unique URLs. While hotel technology is frequently focused on leisure tourists, the finest hotel operators realize the critical nature of offering frictionless group booking experiences.
Collecting data and reporting on it: Obtain transparent, in-depth insights into demand and booking trends. While Google Analytics provides specific basic measurements, hotels want more extensive, customized, and reliable reports directly from their supplier.
Flexible payment methods: Accept new flexible payment ways like Apple Pay, Google Pay, Amazon Pay, Stripe, and Paypal to create a more seamless booking experience. Ascertain that the preferred provider is also connected to the appropriate payment gateways.
Ancillaries and gift certificates: Upsell add-on services such as local experiences, packages, and gift certificates to increase income per guest. Additionally, customers can utilize discount codes via a hotel reservation system or customer relationship management system.
Purchase intent triggers: Specific purchase intent triggers include special offers, pricing comparisons, timer countdowns, social proof, and pop-ups activated by purchase intent. Certain purchasing widgets can even incorporate TripAdvisor reviews to help establish social proof.