IoT is assisting the travel industry in multiple verticals to enhance customer satisfaction and competitiveness.
FREMONT, CA: In the last few decades, technology has transformed businesses and individuals beyond recognition. The travel industry is not an exception to this wave of transformation. Instead, the travel industry has always been among the top few to adopt technology-based innovations. Technologies such as artificial intelligence (AI), augmented, and virtual reality (AR & VR) and the internet of things (IoT) are among the major contributors in the transformation of the industry.
For instance, with machine learning (ML) and virtual assistants, travel experiences are becoming more automated, personalized, and cost-effective based on the tourist's preferences. Chatbots and Virtual Assistants are also adding to the customer experience. AR and VR can influence the travelers by enabling them to travel to some exotic destination and decide for themselves virtually. However, IoT has immense possibility among the above technologies mostly because of its ability to gather all the above technologies and trends by providing them with a common platform to interact.
IoT in Traveling
IoT is changing the dimensions of various industries. The travel industry is utilizing IoT in multiple verticals to enhance customer satisfaction and competitiveness. Here is an insight into them:
Before the Trip Begins
With everything going online, visiting a travel agent is also a thing of the past. All the arrangements from choosing a destination to booking a flight can be made online. Moreover, the travel agent will have prior knowledge of the traveler's preferences based on his previous trips, shopping list, social media accounts, and so on.
Boarding without Stress
Notification regarding flight status, luggage carousels, directions to the gates, or the nearest cup of coffee is sent to the traveler's smartphone. Reusable electronic bag tags against the paper ones allow the user to track his belongings from anywhere.
Feeling at Home
Hotel apps equipped with IoT provide customized settings for each guest. Lighting, room temperature, and TV can be set and operated remotely. Rooms can also be automatically unlocked using the electronic key in the smartphone. The same can also be used to give access to the desired persons into the room. Apart from these, the information gathered by the hoteliers enables them to improve their service further.