Travel & Hospitality Tech Outlook | Thursday, October 31, 2019
There was a time when hotel gyms and health clubs were ignored, under-resourced, and under-used by the hotel guests. However, suddenly, hoteliers’ attention has wholly shifted towards it. Why and How?
FREMONT, CA: Today, with increased competition for loyalty, attention, and profits, and with technology innovations promising to transform the hotel gym with modern fitness content and equipment, hoteliers have got a chance to distinguish themselves from the others with exceptional health and wellness experiences.
So what are those opportunities?
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Build custom experiences for visitors’ loyalty
The hospitality industry has undergone tremendous changes over the past few years, including the boom in product packaging and in-room design, boutique brand hotels, experiences, and more. Hotel guests are now expecting an exclusive experience across all touchpoints. One of the most exceeding expectations is on-site fitness centers. Specially arranged and organized, on-demand fitness content allows guests to maintain their activities even while on the road and enable them to synchronize the progress of their workout with some digital programs. Besides, they can lower down their level of stress of travel through stretching, guided meditation, and yoga.
Savings from hard fixtures
The gyms of the 1990s and early 2000s were very heavy and expensive. They necessitated more significant footprints, frequent maintenance, and ongoing fitness centers upkeep. The advent of upgraded hardware like digital kiosks, flat-screen, touchscreens, and content delivered by them—meant smaller footprints, a more friendly feel, easier and affordable maintenance, and greater personalization for the guest.
Levels up the brand
These days, hotels are focusing on services like rooftop pools, indoor wellness spas, and more as focal points for marketing premium experiences to guests. Today, gym space and health club have emerged as modern experiential currency, i.e., intimate, softly lit, tech-forward spaces where guests can utilize touchscreens for calling up personalized workouts or winding down content. Some hotel chains are also introducing a new version of on-demand fitness content into guestrooms, combining cost-effective equipment like balance balls and resistance bands to create private fitness environments.
Brand Continuity
Omnichannel delivery connects the visitors to the brand’s experience via mobile applications, in-room workouts, in-studio content, and e-marketing initiatives. Offering premium digital fitness content according to guests’ demands creates a seamless experience between the hotel brand and the guest.
Thus, these modern hotel gyms make the brand of the hotel stickier in this competitive world and support them in generating affinity and loyalty over the long run.
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