Travel & Hospitality Tech Outlook | Thursday, May 04, 2023
A booking system can offer a range of benefits, including tracking booking data over time to determine the most and least popular days and times for a venue.
FREMONT, CA: A booking system manages reservations made by phone, website, or social media, which are then stored centrally. Operators can use the software to communicate with customers before and after reservations based on the information contained in the system.
Venue operators can also use the software to plan their restaurant space, staffing, and stock levels based on how many customers are expected.
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Different suppliers offer different functionality: Online booking systems offer the main benefit of allowing customers to manage their bookings conveniently. Even when your venue is closed, you can still take bookings. Additionally, you can manage bookings from multiple channels in one place with an online booking system, freeing up your staff's time and maximizing your venue space.
Reduce phone lines and queues: Waiting until a customer visits to book a table in person or only accepting phone reservations can result in a busy line and queues. It is not common for people to wait long for a reservation, whether over the phone or in person. Customers with other questions will be satisfied if they can reach your team because the line is occupied with reservations. Customers can make online reservations quickly and easily from anywhere with an internet connection, reducing your phone lines' load and potential customers' frustration.
It allows restaurant staff to handle their job: Bookings must be handled manually. During walk-ins, your staff should always be on hand to answer the phone for bookings. You may find hiring a dedicated reservations manager challenging and uneconomical as staffing continues to be difficult for the industry. Consequently, front-of-house staff will be required to include reservation management in their responsibilities, which can put a lot of pressure on them since an online booking system relieves staff pressure, allowing them to focus on front-of-house duties without having to focus on bookings as well.
Aid planning and maximizes space: Online booking systems usually provide more information than just the time of booking and the number of covers. Optimizing preparation before each service allows you to maximize space utilization. Your chefs can plan their purchasing orders based on pre-visit information, including pre-orders and allergen information. A visual floor plan can help you determine where to place bookings and which tables can be turned better if your chosen software includes table management functionality. Using software to break down different reservations is also possible, making deciding where to seat each party easier. For example, you know to sit at a large birthday party away from smaller tables, who would prefer a quieter atmosphere.
Help reduce no-shows: Restaurants suffer from no-shows a lot, costing them up to £18 billion a year. Although online reservation systems won't stop them completely, they can help reduce them significantly. The system captures at the time of booking using the contact information. It can also send automated reminders by email and text to remind the customer to show up. Deposits can also be collected when booking with online reservation systems, so your customers are more likely to show up.
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