SANTA CLARA, CA: Travel merchandise platform, Nor1 announced an agreement with Hospitality Investment Firm, Hersha Hospitality Management (HHM) to drive ancillary revenue and enhance guest stays at its Independent Collection properties.

Nor1 will now help HHM in pricing and merchandising its premium inventory with eStandby Upgrade, and engage its customers in real-time, brand-centric offers through eReach at its Independent Collection (IC) hotels, which are located in standout neighborhoods of gateway cities across the U.S. PRiME’s automated approach to predictive analytics enables travel companies to create more meaningful interactions, post-booking, with their guests that build loyalty and drive long term revenue.

“Partnering with Nor1 to utilize their Merchandising Platform at our IC properties will help us to deliver on our mission of providing transformative changes that maximize the potential of our independent hotels to offer authentic and memorable travel experiences for their guests while boosting those properties’ bottom-lines,” says Sameer Mehra, Chief Revenue Officer (NY & Independent Collection), HHM.

Key features of these latest development includes-an all new eStandby Upgrade that empowers the hospitality industry to monetize premium inventory and services that may otherwise go unused and undervalued—and to relieve oversold situations. More importantly, hospitality companies can deepen their relationships with customers by creating active, meaningful interactions that build brand loyalty through personalized experiences. Secondly it also pushes forward a real-time, data driven and merchandise platform.  

“We are extremely excited to work with HHM in realizing the mission of their Independent Collection. We are confident that eStandby Upgrade and eReach, powered by our dynamic decisions intelligence engine PRiME, will be a great asset in delivering on their mission,” says Jason Bryant, Nor1’s Founder and CEO.

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