Travel & Hospitality Tech Outlook | Monday, January 22, 2024
Technology gets used in private places like guest rooms, so hotel workers need to know how it works, and the solution must protect the guests' privacy.
FREMONT, CA: Over the past years, there has been a dramatic increase in guests' expectations for high levels of connectivity, rapid service, and streamlined amenities. According to Hotel Internet Services, more than 96 percent of hotel guests bring a smartphone, and roughly 46 percent of guests get at least two smart devices, a rise of 10 percent in just two years. Hoteliers should adopt mobile device-compatible services. Emerging technologies like voice control and online video streaming influence the hospitality industry and hotel revenues. Visitors' expectations for constant connectivity, immediate assistance, and streamlined processes have skyrocketed in just a few years.
Today's guests would rather have wireless casting capabilities than standard video-on-demand options. Revenue from video on demand (VOD) is decreasing for hotels worldwide, but hotels can increase their VOD earnings by implementing certain features of an entertainment platform, such as wireless casting. Now, guests need a TV in their room to order amenities and services if given a chance. Hotel owners think their customers would be interested in the option if they could browse the internet on the TV entertainment system. Hoteliers frequently need help with which platforms can enhance the guest experience.
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A growing number of solutions are becoming available as a result of rapid technological advancements. It helps hotels fulfill their responsibility to safeguard visitors' private information; systems are on top of the most advanced natural language processing platforms available. Safeguards must be in place to prevent data from falling into the wrong hands, as speech becomes the primary interface for guest and staff interactions with hotel technology. Guests are very anxious about entering their login credentials into a television app when staying at a hotel.
The same is valid for protecting hotels' private data against disclosure. As a result of the potential for leakage of confidential hotel data, including visitor profiles, operational procedures, and guest communications, they do not advise directly integrating hotel technology solutions into the robust natural language processing platforms. Concerns about data getting used for remarketing or other non-hotel reasons are valid for hotels. Many vacationers have regional accents or dialects that familiar voice assistants need help hearing.
Hoteliers must be familiar with speech technology because of its widespread use in private spaces like guestrooms. The solution must ensure that guests' privacy is preserved. Ensuring guest requests are appropriately accepted and sent to the hotel's existing task-management software for seamless communication and collaboration is of secondary importance in achieving the return on investment. Even the best solution might be more challenging and expensive without proper integrations. A hotel looking for a new vendor should ensure the one they choose has all the necessary integrations.
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