Travel & Hospitality Tech Outlook | Friday, December 06, 2019
Booming as the second-fastest growing industry in the world travel industry, passion for travel has augmented over the past years, and evolving inclination has brought a variety of changes in the industry.
Fremont, CA: The travel industry is on the rim of revamping its traditional practices to cater to a rapidly evolving customer base of passionate, young gen travelers. The millennials are growing in purchasing power. In the US alone, they spend $1.4 trillion annually on travel, more than any other generation. They take around 35 days of vacation every year on an average, and the rise of budget airlines has contributed to democratizing travel. This means that this combination of higher-earning and lower-cost travel has enabled the younger generations to take more breaks, more beach holidays, and more abroad trips.
The markets are well acquainted with the power of digital in the travel world. In 2018, online booking revenue in traveling exceeded $92.5 million, and 60 percent of leisure travel and 41 percent of business arrangements are now done online. According to a recent whitepaper study on travel marketing, booking holiday accommodation involved an average of 45 various touchpoints over 36 days.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Data and Insight
Airlines, hotels, and travel brands can get real-time information about customer preference and engage with it through social listings, and then utilize that knowledge to offer personalized products and services. The markets which are a part of this social listing environment can get feedback and gain an understanding of market trends that can inform their strategy.
UX/UI
For some years now, there has been an undercurrent of the 'mobile-first' revolution going on, which gives the brands the ability to reach audiences in a completely different conversational way. Although chatbots are there, they have failed to hit the mark, hence 'conversational commerce' is taking their place to provide platforms to interact with their customers and provide a more personal experience.
Content
Good travel marketing dose does not mean churn out massive articles, and instead, it's about drip-feeding inspiring and useful content to the audience. But the brands must consider the means of taking advantage of the new forms of technology to enable their content to resonate with the target audience. For example, Google's to be launched augment reality map; brands should be considering the ways to take advantage of it. To make work more exciting and accessible with modern tech.
Digital being a vast area, imaginative marketers can continuously find new ways of taking advantage of the opportunities it presents to the brands.
See Also :- Top Food and Beverages Solution Companies

More in News