Travel & Hospitality Tech Outlook | Tuesday, August 01, 2023
With intuitive features and engaging video content, the Experience Miami Beach Tour and Experience Miami Beach Apps facilitate the planning of future trips.
FREMONT, CA: "As an entity dedicated to equipping visitors with new resources and tools to make summer travel plans, the EXP Miami Beach Tours App is a strategic enhancement to our collection of offerings leveraging user-friendly technology to make planning even easier for our visitors," says Christopher Rollins, Chair of the Miami Beach Visitor and Convention Authority (MBVCA). "We anticipate a strong summer tourism season, and travelers can identify the sites and experiences they prefer before they even arrive, leaving more time for them to enjoy the many offerings of Miami Beach."
The Miami Beach Visitor and Convention Authority (MBVCA) uses immersive technology to provide tourists and beachgoers with the resources they need to make plans easily as the demand for summer travel rises. According to a recent Travelzoo study of 15 million members, 57 percent would like a beach vacation in 2023, making Miami Beach the perfect place to visit. The MBVCA unveiled a new destination tour app, EXP Miami Beach Tours (EXPMiamiBeach.Tours), now accessible on Apple and Google. This app is an extension of the Experience Miami Beach App, a guide for sunbathers that offers insider tips on how to experience Miami Beach. Users of the app can pick from various customized itineraries, including video and visual highlights and pins, to self-guide their own day, weekend, or week in Miami Beach. Together, the EXP Miami Beach Tours and Experience Miami Beach Apps present local experts' top picks and guide users through the city's most famous attractions, such as the Art Deco District, a public art collection, Michelin-recognized and award-winning restaurants, destination spas, and ways to interact with the area's famed waters.
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Along with improving the award-winning social media experience offered by @experiencemiamibeach on Facebook and Instagram, the team also worked to improve the MBVCA App services. Followers can locate influencer recommendations and clips for Miami Beach and various activities that will suit every traveler's interests, such as creative dining, water sports, and volunteer beach clean-ups. Followers can anticipate additional ways to enjoy Miami Beach in the following months, including chances to win tickets and VIP access to prestigious tourist events like the forthcoming Hyundai Air and Sea Show and yearly SWIM Week.
"We've seen an increase in App downloads and social followers throughout the first quarter of the year, indicating the traveler desire to pre-plan and learn about Miami Beach prior to checking in," adds Grisette Marcos, Executive Director of the MBVCA. "Due to the uptick in engagement, we have introduced a dedicated monthly Miami Beach newsletter highlighting key information, activities and special offers and discount to help travelers customize their summer trips."
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