Common mistakes that brands do when developing social media posts are to use incorrect image size and intricate designs.
FREMONT, CA: Today, for most brands, social media acts as a design wonderland where they get a chance to stand out among others. The continuously evolving content formats and user behaviors offer marketers elating opportunities to try out new visuals and bond with the audience in novel ways. At the same time, social media can also be challenging as the networks keep changing quickly. With the different device structures, one can easily make missteps in the design that can infuriate users and dampen the overall engagement.
So, what are the depictions drawbacks that marketers should ensure to maneuver thoroughly? What are the significant errors that are noticeable by consumers? Below are vital design mistakes that brands of all categories should avoid on social media:
To Use Wrong Image Sizes
For all social media platforms, image components like avatars, icons, and headers vary. Also, each of the platforms has varied size guidelines for different experiences, along with a range of resolution requirements for graphics and images. The audiences will quickly notice any mistake in the design elements such as reduced resolution and wrong size. So, to keep away from the errors, marketers need to find out the optimal features for all the social media channels and then develop creative variations to meet the needs.
Not Taking Into Account Mobile Screens Considerations
Today, most of the users of social media platforms access their accounts on smartphones than computers and laptops. Especially when it comes to using the mobile-first platforms, all the people use them on their smart devices. Still, most brands continue to design images and illustrations chiefly keeping desktops and laptops in mind. The developed pictures look well on big screens and do not go well in real-life mobile situations. So, it is required for all enterprise marketers to understand the device behaviors of the present-day social media audiences. Incorporation of well-fit designs like icons and backgrounds that are simple can stand out on small screens.
To Create Intricate Designs
The merging of the small screens and plenty of content competition will mean that any intricate design would be lost. So, to be distinct from the downpour of other pieces and to catch the eyes of the viewers, a simple approach will do the trick. The easier and more precise the visual is, the more likely it will gain attention.
Use of Too Many Fonts
With a plethora of fonts available today, many marketers would feel enticed to integrate the decorative fonts in their social media posts. But it is not always a good idea to include different lettering because more fonts lead to disengaging the audience since people take a long time to process them. Besides, if organizations want to make the headline on a graphic to attract attention or convey a hierarchy, then using a few select fonts with care will work fine. Besides, there are a few known giants who stick to their core style because they think that their audiences associate well with them because of the typography.
Eventually, functional design on social media comes down to getting the small and big things right. So, brands must maintain a focus on particulars such as image fonts and sizes while not losing the prospect of comprehensive platform behaviors and the need for a sweeping visual identity.