Travel & Hospitality Tech Outlook | Wednesday, August 12, 2020
Smart technology is changing the way how the hotel and travel industry works. From booking to check-out, all the procedures are becoming digital. 2020 will see the emergence of new technologies that helps hoteliers gain profit by improving CRM.
FREMONT, CA: Technologies evolve faster, and some of the smart technologies like AI have become the mainstream for hotel operations. One of the significant points to remember while focusing on technologies is that they help the hoteliers to meet guest expectations and also drive revenues. Here are some of the trends that help the hoteliers in 2020 and beyond.
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There is a cost associated with a change from standard to smart technology, which is quickly compensated by the substantial savings. The purchase price is easy to identify, and savings need a longer-term approach. Lighting and appliances are two instances where big saving opportunity that can be unlocked.
Smart Guest Experience
Entering the age of assistance, chatbots are known as the key drivers for personalization as they permit the guests to access rapidly the information they need. Instant messaging is the guests' favorite means of communication. Customers have become customary to instant satisfaction and are no longer ready to wait for answers to simple inquiries like the parking, front desk opening hours, and amenities. A chatbot's ability to push customer engagement has proven very useful in increasing direct sales revenue. At present, the chatbots are evolving more towards in-stay services.
Keeping the Big Data Safe
Data has always considered a challenge for hoteliers. Recently, most of the hotel management systems were more of data prisons than data hubs. The new generation of Property Management System (PMS) has an ecological approach where they enable the data to flow seamlessly between PMS and the other parts of the hotel environment.
Removing Friction Points at check-in/ check-out
By giving the customers the options to check-in/ check-out remotely, the hotel owners can minimize the waiting of guest's time and also the frustration at the front desk. Some of the recent technologies invented help the guests to self-check-in. The primary point of smart hotel innovation is focusing on the techniques that help the restaurants meet guest expectations and also drive the revenues.
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