Here are Five hotel marketing solutions that every hotelier should consider.
FREMONT, CA: With huge competition from other hotels and continuous advertising pressure from big OTA platforms, investing and executing hotel marketing solutions to increase online bookings is important for the success of any hotel. Companies that do not take the opportunity to advertise online can risk being swept away by the competition.
Five hotel marketing solutions that every hotelier should consider :
1.) SEM: People are addicted to search — Google sees 2 trillion searches a year, and 93% of online experiences initiate with a search engine. It's the simplest way to navigate the Internet and find what you are looking for.
However, the attention span for search is limited. Three-quarters of people never scroll old pages in one of their search results. Thus, a strong SEM strategy helps you secure the best spots on a search engine results page and puts your brand ahead of travelers in the market. Hoteliers can't overlook the power of search, and given all the market competition, a robust search strategy is a must.
2.) Email Marketing: About 92% of online adults through email – 61% using it on an average day, email marketing is a strong, easy and affordable e-marketing tool for hoteliers to stay in touch with main customer segments; it can be one of the most productive ways to grow your hotel's occupancy rates and lead revenue opportunities for past, present, and future guests.
If utilized properly and in conjunction with targeted marketing promotions according to personal preferences to drive items such as room upgrades, spa bookings, or future stays, email marketing can produce considerable ROI for hoteliers since it aids you in creating a dialogue and building relationships.
In the case of purchases made as a result of receiving a marketing message, email has the greatest conversion rate (66%) when compared to other forms of marketing (DMA), and 81% of online shoppers who take emails based on previous shopping habits were at least somewhat likely to purchase as a result of targeted email.
3.)Social Media: Last years, social media influence grew from what looked like a temporary fad into a core component of the Internet. It has transformed how people research trips, make decisions and share experiences.
Social media is a helpful resource to spread content to reach target audiences and where hoteliers can readily engage and build ongoing relationships with consumers. It's time for hospitality companies to exploit the power of social media by assessing the suitability of different channels to increase customer engagement, enhance customer satisfaction and improve retention rates.
4.)Brand storytelling: Based on Google, 65% of leisure travelers become the online space in search of notions for their next holiday destination, with 83% finding their inspiration on social media & photo sites – for hotels, this buying phase depends on their ability to capture attention.
A strong, powerful brand that makes your hotel relatable builds rapport between the hotel and the customer. And while hoteliers can distinguish their hotel from competitors based on price, policy, and service, the great storytelling at the core of a company's brand can make your hotel come alive and stand out from the crowd.
Branding is fundamental. Branding is primary. Branding is essential. Building brands build unbelievable value for companies and corporations. No branding, no differentiation. No distinction, no long-term profitability. People don't hold relationships with products; they are loyal to brands.
5.)Mobile: We are all more than well aware that mobile devices have turned an essential companion in our daily routine – we use them from the get-go; as an alarm clock in the morning for email, banking, entertainment, news, etc. you name it, and we'll consult our mobile first!
No wonder to hear then that mobile usage is on the rise throughout the complete traveler journey, and more are utilizing their smartphones to book parts of their travel; it was estimated that 73% employed a mobile device to research a trip in 2016, that 65% of travelers book hotel reservations for the exact day on a mobile device. It is assumed that by 2019, 46% of all travel sales will be booked through mobile. – Mobile is a more handy research tool and provides a simpler and easier path to purchase and book trips.
Because your customers are mobile, businesses also need to be mobile-friendly. The simpler you are to approach, the better the leads. Internet Moguls can aid you in "going mobile" and reaching your guest and audience more effectively if you don't previously have a mobile-friendly site version.
And there it is – our marketing tactics that all hoteliers should consider (if you haven't them already in place!). If they are any other essentials marketing must-haves that we have left out, but you think we should have included, then let us know!