The world is increasingly becoming a smaller place with digitization, and travel and tourism sector have become its primary beneficiary. 35 percent of travelers prefer booking their tickets and accommodation online. Smart technologies are providing solutions with an adventurous twist to fulfill the changing needs of consumers.
Departure from physical and arrival at digital:
Digital platforms are breaking the norms in tour and travel industry by offering worldwide access to the latest technologies and quality control tools. Digitization in keeping with the customer perspective provides countless choices, personalized packages, and flexible pricing options.
According to a study, the tourism sector is the second largest contributor to the GDP on an international scale, and online platforms are the advocates in this rise of the industry. The highest penetration is by the smartphones which nourish the Online Travel Agencies (OTAs) from which 45 percent of the bookings originate.
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With the dawn on digitalization, travel has not only become easy but also readily available. Companies that have undergone digitization, approach through websites and mobile applications, availing services from visa processing to currency exchange, can be managed with simple clicks at relevant tabs. Offbeat destinations like volcano eruption sites, exotic places, accommodation in an ice hotel, and sailing to the Arctic on the cruise have become possible.
A personalized search tab is at the fingertips of consumers, a click away. With the tab, people can book any service in any location in advance, without paying any extra fees. Since the travel industry has become consumer-friendly, even differently abled and senior citizens are traveling long distances.
A voyager can identify the importance of digitization of the travel industry and how the technology is converting travel into a more customized, convenient, and comfortable experience. The adoption of digital technology is supporting the industry to cater to customers’ demands and consequently, influencing people by changing paradigms. The travel industry is rejoicing its success, and the road ahead appears to be a prosperous future.