FREMONT, CA: Technology has altered travel over the last 20 years. Applications are offering innovations such as demonstrating the layout of a hotel room to potential customers using augmented and virtual reality or functioning as a virtual travel guide when doing a tour of a city. At the center of all this lies the smartphone and machine learning (ML) technology, which has combined AI with travel to create a billion-dollar industry.

In Travel:

Countless regard the use of ML technology as key to the advancement of travel, and a means to offer customers with an increasingly personalized experience, not only when booking but also while traveling. ML improves every facet of the customer journey. ML teams work with enormous loaded datasets to train multiple augmented models that are working behind the scenes to help the customers. From suggesting destinations to auto-translating guest reviews, AI has made it easy for teams to use models in experiments so that they can improve faster.

Creating a Seamless Experience:

The creation of frictionless customer experience is essential for all leading e-commerce companies and is applicable in the travel industry. A holistic advance in which a smartphone and applications provide the traveler with everything they need―is the frictionless, hassle-free experience that all of us desire. For example, customers can book transportation to and from airports and get QR codes, minimizing the time to be spent in organizing itinerary and leaving guests with more time to engage in the experience of being someplace new and exciting.

Chatbots and Machine Translation:

The occurrence of sophisticated machine translations, fed into Chatbot technology, has improved AI’s effectiveness at processing written language and its accuracy at speech recognition. Even travelers can talk to local people without the need for a human translator. In short, ML-enabled translation technology will not only revolutionize the experience of travel but could also have huge, potentially positive implications far beyond.

Conscious and Sustainable Travel:

The advent of more eco-friendly and socially-conscious travel has provided customers with clear choices when it comes to human rights issues. The continuous learning and data-driven culture that provides the raw material needed to shape change in the travel industry, has made technology more about the traveler than ever before.